Apple is quietly building new networks, part of an expanded Internet infrastructure capable of delivering large amounts of content to customers, while providing Apple with more control over distributing its online offerings. It will also lay the groundwork for handling more traffic should the company decide to move deeper into television. Apple has been moving in this direction for a while, since the inception of its iCloud service and in response to rising sales of media via iTunes and the App Store. Continue reading Apple Builds New Networks to Boost its Internet Infrastructure

About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America