Apple Revises App Store Pricing Policy, Adding 700 Options

Apple has updated its App Store pricing in what some have interpreted as a preemptive move against regulatory and legal pressure over store policies. Apple is offering developers “700 additional price points and new pricing tools” to make it easier to set prices per App Store country or region and manage foreign exchange rate changes, among other things. The move brings the total number of available App Store price points to 900 and allows developers in the U.S. to set prices ranging from $0.29 to $10,000. The new policy is expected to roll out soon in global markets. Continue reading Apple Revises App Store Pricing Policy, Adding 700 Options

Apple Posts Record Third Quarter but Major Decline in Profits

Surmounting inflation and supply chain delays, Apple posted revenue of $83 billion, up 2 percent year-over-year and a record for the company’s third quarter. However, profit declined 11 percent to $19.4 billion, the worst performance since 2020. Sales of iPhones were strong, generating $40.7 billion in revenue for the quarter, a 2.8 percent increase over the same period in 2021. But wearables did not prove as resilient, with revenue down 8 percent to $8.1 billion. On the earnings call to discuss Apple’s fiscal 2022 third quarter ended June 25, CEO Tim Cook said the results were “better than we expected.” Continue reading Apple Posts Record Third Quarter but Major Decline in Profits