At its annual State of Unreal event, Epic Games demonstrated the formidable capabilities of its creator tools, showcasing open-world updates in Unreal Engine 5.6 and moving the MetaHuman photo-real 3D character generator out of early access and into general availability — its character and animation output now able to be used in competing game engines Unity and Godot and in software packages including Maya, Houdini and Blender. Game studio CD Projekt Red, creator of the popular “The Witcher” series, joined Epic in demonstrating how Unreal 5.6 lets teams build large-scale open worlds that run smoothly on current-generation phones and PCs. Continue reading Epic Games Unveils Updates to Unreal Engine, MetaHumans

Though it doesn’t have the usual slate of regular series to tout at the Upfronts, YouTube showcased a sizzling one-off to promote the NFL’s first Friday game coming to the streamer and new products for driving ad engagement. A new tool called Peak Points leverages Google Gemini to serve ads to viewers when the AI finds them most receptive. Masthead on CTV reimagines the YouTube homepage as “an edge-to-edge canvas for ads,” while Cultural Moments Sponsorships involves selling placements “with a high share of voice and brand integrations within content.” Continue reading YouTube Promotes New Ad Tools, AI Tech at Brandcast Event

YouTube is testing a new AI Overviews feature for search and discovery powered by Gemini. A “small number” of YouTube Premium subscribers in the U.S. will notice a video results carousel popping up for some English-language search queries. The feature taps AI to highlight clips from videos deemed most helpful for a particular search. Initially, the feature will appear in response to practical inquiries, aiming for a more helpful response to things like product inquiries and requests for information about a place or activity. The idea is to provide quick highlights from several videos. Continue reading YouTube Testing Gemini-Powered AI Overviews for Searches

Adobe has released its free Content Authenticity web app in beta. The app is designed to help protect creators’ work and allows them to embed a request that generative AI models don’t use their work for training. Users can apply tags for up to 50 images at once. In addition to applying tags, users can customize and inspect Adobe Content Credentials using the the Adobe Content Authenticity browser extension for Google Chrome. The information is invisible until the inspection tool is opened and can include links to a creator’s social media account, website or other identifying attributes. Continue reading Adobe Launches Its Content Authenticity App in Public Beta

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

Vimeo is launching Vimeo Streaming, a turnkey platform that allows businesses, creators, and just about anyone to create and monetize their own branded streaming service. The announcement was timed to the 2025 NAB Show. Vimeo suggests the new offering — described as “a technological leap forward for content and media businesses” — is the next generation of its existing over-the-top product that is already helping creators earn $429 million per month. The approach is similar to YouTube with more design flexibility and brand control, but living on the Web, outside the cozy confines of social media with its built-in audiences. Continue reading Vimeo Streaming Helps Creators Build Subscription Platforms

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

The QVC Group has launched TikTok U.S.’s first 24/7 live third-party social shopping stream with a berth on TikTok Shop. The move builds on QVC’s existing presence on TikTok Shop, a tab within the TikTok app where it debuted in August 2024. QVC, which launched in 1986 as the Quality Value Channel, built its business around live cable TV shopping but has seen the sector contract due to cord cutting. QVC Group CEO David Rawlinson is tasked with reinventing the network by engaging younger shoppers through social media. QVC Group is a subsidiary of John Malone’s Liberty Media. Continue reading QVC First with Live 24/7 Branded Shopping Stream on TikTok

Patreon, a subscription platform popular among individual creators and small companies, is expanding beyond boutique service with a network initiative that has inked Wondery and Sony Music Entertainment to podcasting deals. Patreon says podcasting is its largest category, with participants earning more than $472 million from over 6.7 million paid memberships. The figure marked a 35 percent increase from 2023. With more than 100 million total memberships, Patreon says it is “the best place on the Internet for independent podcasters and media networks alike.” The 12-year-old company provides tools for creators to connect directly with fans. Continue reading Patreon Signs Podcasting Deals with Wondery and Sony Music

Substack has enabled video publishing directly from within the Substack app. The move is designed to increase user engagement while helping its authors monetize, including with smartphones. Each video post can be formatted to reach subscribers instantly through email, app notifications, or both. “With millions of weekly active users and 1 million posts discovered daily, the Substack app has become the leading driver of subscriber and revenue growth for publishers building sustainable, independent businesses,” the company claims. The Substack network has also become a discovery ecosystem, helping creators find potential subscribers. Continue reading Substack Now Lets Creators Monetize with Video Publishing

YouTube has been testing a low-priced version of its ad-free Premium tier being referred to as “Premium Lite” that is limited to podcasts and how-to clips presented largely without ads. The package is reportedly poised to launch in the United States, Australia, Germany and Thailand, with an aim toward attracting subscribers interested in content other than music videos. Pricing for the new tier has yet to be revealed. YouTube Premium currently costs $14 per month in the U.S. for ad-free viewing of all native YouTube content, including music videos. Continue reading YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

YouTube Shorts has upgraded its Dream Screen AI background generator to incorporate Google DeepMind’s latest video model, Veo 2, which will also generate standalone video clips that users can post to Shorts. “Need a specific scene but don’t have the right footage? Want to turn your imagination into reality and tell a unique story? Simply use a text prompt to generate a video clip that fits perfectly into your narrative, or create a whole new world,” coaxes YouTube, which seems to be trying out “Dream Screen” branding as an umbrella for its genAI efforts. Continue reading YouTube Shorts Updates Dream Screen with Google Veo 2 AI

Netflix is thinking about adding video podcasts as an inexpensive way to expand program offerings and boost engagement. The streamer has reportedly been in discussions with agencies in recent months, exploring talent to host talk-based video podcast shows. Netflix execs had previously considered the format but were skeptical it could work on the platform. Having witnessed YouTube’s explosive growth on television screens, which have surpassed mobile and desktop in terms of viewing hours, podcasts are now getting a second look as an entry point to creator-driven content. Continue reading Netflix Explores Podcasts in Push for Creator-Driven Content

The U.S. Copyright Office has released Part 2 of its report on artificial intelligence, dealing with the legal and policy issues pertaining to copyright and generative AI. The two main takeaways are that legal questions concerning copyrightability and AI can be settled using existing federal law, requiring no legislative change. Also, “where AI ‘merely assists’ an author in the creative process, it does not change the copyrightability of the output.” Additionally, it reaffirms that any work created entirely by prompts (content “entirely generated by AI”) cannot be protected by copyright. Continue reading Copyright Office Says AI ‘Assisted’ Content Can Be Protected

YouTube has partnered with Creative Artists Agency to develop technology that will help celebrities identify and remove deepfake videos created by AI to exploit their images. YouTube announced the tech in September and has now gained CAA’s support in the form of “critical feedback to help us build our detection systems and refine the controls.” In exchange, “several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale,” the streamer announced. CAA’s clients includes celebrity talent spanning acting, music and sports. Continue reading CAA to Help YouTube Develop an AI Deepfake Removal Tool