Comscore and YouTube have expanded their partnership by integrating Comscore Campaign Ratings (CCR) with YouTube Shorts and In-Feed inventory, making available a range of additional ad data specific to those outlets, across connected TV, mobile and desktop. In the months ahead, the toolkit will also add measurement of Masthead inventory. YouTube has been connected to CCR for standard video inventory and YouTube TV since Q4 2021. YouTube Shorts is a fast-growing part of the Google-owned video ecosystem, averaging over 70 billion daily views, according to YouTube and Comscore. Continue reading YouTube, Comscore Integrate Campaign Ratings with Shorts