In an effort to be more brand and creator friendly, TikTok is launching a broadcast channel feature called Bulletin Boards that shares in-app message updates. Essentially serving as one-to-many DM chats that fans can follow, Bulletin Boards can include text, images and video, with text limited to 1,000 characters and 20 bulletins daily. While fans can react by posting emoji to Bulletin Board posts, they cannot otherwise reply. The move comes as TikTok seeks to expand its brand toolkit, even updating its Symphony advertising suite to allow brands to create content that mimics material posted by influencers. Continue reading TikTok Offers Bulletin Boards for Direct-to-Many Broadcasts

TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform