The Federal Communications Commission has unveiled a draft of its long-awaited broadband maps, which detail broadband availability across the country. “The maps will only get better from here,” FCC chairwoman Jessica Rosenworcel said, emphasizing that even in this early form they are a lot better than what had been available. The new maps integrate information from broadband providers with hundreds of location-specific data sources, providing an accurate-to-the-home picture of fixed and mobile broadband availability. Users now have “a one-stop-shop” to search their address and find the Internet service providers available to that location. Continue reading FCC’s Latest Broadband Maps Aim to Turn Up Heat on ISPs

Twitter announced on Thursday a partnership with Datalogix, a marketing company that measures the impact of online advertisements, to develop an “offline sales impact” program. The new program intends to help quantify the effect of promoted and organic (non-advertising) tweets on offline sales for consumer packaged goods (CPG) businesses in the U.S. Twitter plans to offer this program to more verticals and outside the U.S. in the future. Continue reading Twitter and Datalogix to Measure Impact of Tweets on Sales