Facebook Sets Sights on Mobile Ad Market with Atlas Relaunch

Facebook has relaunched Atlas, an advertising platform to help companies better target users on websites outside the social network. The company acquired¬†Atlas from Microsoft last year. While Google’s DoubleClick is the dominant advertising tool with a 32 percent share of the market this year, Facebook is aiming to increase its 8 percent to take over the lead. Facebook sees a major opportunity in the 92 percent increase projected for the worldwide mobile ad market. Continue reading Facebook Sets Sights on Mobile Ad Market with Atlas Relaunch