By
Paula ParisiOctober 6, 2025
Adobe is bringing a free “pro quality” version of Premiere to iPhone, so YouTubers, filmmakers, music video editors, commercial producers and other creators can edit video on the fly. While tools like ByteDance’s CapCut and Meta’s Edits have become popular for mobile, Adobe’s move marks a major productivity step for those aspiring to more than social video, particularly through integration with the entire Adobe tools ecosystem. The Adobe Premiere mobile app features what Adobe promises are “studio-quality audio enhancements, perfectly timed AI sound effects, precision editing on a multi-track timeline, AI content generation and more.” Continue reading Adobe’s Pro Quality Premiere Video Editor Is Free for iPhones
By
Paula ParisiSeptember 8, 2025
TikTok has teamed with Fandango to sell movie tickets, allowing entertainment fans “to go from movie discovery to ticket purchase directly within the TikTok app.” The integration is powered by TikTok Spotlight, a film and TV vertical the social platform launched last summer. The first film on offer is Disney’s “Tron: Ares,” opening in theaters October 10. “Fans will see a ‘Get Tickets’ button on movie-related in-app hubs, which will seamlessly connect them to Fandango’s ticketing flow,” TikTok explains, noting that from there, moviegoers can select seats and purchase tickets. Continue reading TikTok Partners with Fandango for In-App Movie Ticket Sales
By
Paula ParisiSeptember 3, 2025
As ByteDance approaches the latest U.S. deadline to sell TikTok or face being banned here, it continues to add new features, with barely a ripple of news concerning a sale. The legislation that contained the sales clause became law in April 2024. The most recent of several extensions was issued in June, pushing the deadline to September 17. In July Reuters reported a deal was “close,” with TikTok building a new U.S. version of its app ahead of a planned sale “to a group of investors.” Now the platform is adding voice notes to DMs and image uploads in chats. Up to nine images or video clips can be added to individual or group chats. Continue reading TikTok Adds Voice Notes for DMs and Image Uploads in Chats
By
Paula ParisiJuly 7, 2025
China’s Baidu has added AI and voice features to its Ernie search engine and as of June 30 officially made its generative Ernie large language model open source in a direct challenge to OpenAI and Anthropic as well as local Chinese rival DeepSeek. “This isn’t just a China story. Every time a major lab open-sources a powerful model, it raises the bar for the entire industry,” University of Southern California Associate Professor of Computer Science Sean Ren told CNBC. Baidu is also giving the Ernie mobile app more chatbot-like functionality, enabling it to help with drawing, writing and travel tasks. Continue reading Baidu Delivers AI Updates to Search, Open-Sources Ernie 4.5
By
Paula ParisiJune 23, 2025
TikTok is reporting that TikTok Shop’s U.S. sales have increased 120 percent in 2025 compared to the same period last year. However, this announcement was made as reports surfaced that TikTok owner ByteDance is disappointed that the U.S. performance of TikTok Shop is falling far short of its original tenfold growth goal to $17.5 billion in 2025. The company reportedly moved to “drastically lower that objective” prior to touting its performance this month. Meanwhile, President Trump recently extended the deadline for ByteDance to sell the U.S. operations of TikTok, pushing the cutoff to September 17. Continue reading TikTok Shop’s U.S. Sales Improve but Still Fall Short of Goals
By
Paula ParisiJune 17, 2025
Snapchat has introduced new editing tools designed to make it easier for creators to produce and share content on its platform. Capabilities of the new “Timeline Editor” include generating videos from saved Memories and viewing video content in a chronological way, making it simpler to move and rearrange clips. The “Create a Video” feature provides templates that let users select Memories vids, pick a song from the Snapchat Sounds library and generate a custom video compilation. The ability to auto-save public Stories to profiles has been added as Snapchat seeks to build-out creator tools to compete with Instagram and TikTok. Continue reading Snapchat Expands Its Video Editing Tools and Adds Analytics
By
Paula ParisiJune 6, 2025
Bytedance-owned social video platform TikTok is improving ways in which users can customize their For You feed, letting them increase emphasis on subjects of interest with Manage Topics and adding AI-powered Smart Keyword Filters to suppress content they don’t want to see. While the social platform has featured keyword filters for some time, the new filters are smart enough to catch a broader range of unwanted content. Users can now include up to 200 filtering keywords and let AI do the rest “to capture additional videos featuring similar words, synonyms and slang variations” that reduce unwanted content in the For You feed. Continue reading TikTok Adds Features Letting Users Fine-Tune ‘For You’ Feed
By
Paula ParisiJune 5, 2025
ByteDance-owned TikTok is officially launching its TikTok for Artists music insights tool two months after reports surfaced that the service was testing the resource in select countries. Billed as an “all-in-one” analytics platform, the company says TikTok for Artists provides detailed data about the performance of an artist’s music and posts on TikTok, as well as insights into how the community is engaging with the performer’s content. In addition to providing actionable marketing support, the tool is designed to help artists boost fan engagement and inform content creation. TikTok is also launching a new Pre-Release tool designed to help artists promote upcoming material. Continue reading TikTok for Artists: New Analytics Platform Gets Official Launch
By
Paula ParisiApril 30, 2025
China’s Huawei Technologies is getting ready to test its newest AI processor, which the company believes is powerful enough to replace high-end chips from U.S. rival Nvidia, whose top-tier products are prohibited from export to China due to a trade embargo. Huawei’s AI ambitions suggest a superpower competition over semiconductors gearing up despite the U.S. government’s attempt to stymie Beijing. Huawei expects to receive its first samples of its latest AI processor, the Ascend 910D, as early as next month, and is reportedly casting about for tech firms capable of testing it out. Continue reading Huawei’s Processor Could Chip Away at Nvidia Market Share
By
Paula ParisiApril 10, 2025
ByteDance is testing TikTok for Artists, a free feature performers can use to manage music and mesh with fans. Aimed at generating exposure and building engagement, the feature also provides analytics — from fan insights to performance metrics and trend reports. The Artists platform is now being tested in Australia, Indonesia, Japan, Korea and New Zealand. Though the U.S. deadline for ByteDance to remove TikTok from Chinese control was extended by 75 days (a second time) from April 5 to June 19, the social media app’s future here is more uncertain than ever. Continue reading ByteDance Tests TikTok for Artists with Its U.S. Fate in Limbo
By
Paula ParisiApril 7, 2025
Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok
By
Paula ParisiApril 7, 2025
The QVC Group has launched TikTok U.S.’s first 24/7 live third-party social shopping stream with a berth on TikTok Shop. The move builds on QVC’s existing presence on TikTok Shop, a tab within the TikTok app where it debuted in August 2024. QVC, which launched in 1986 as the Quality Value Channel, built its business around live cable TV shopping but has seen the sector contract due to cord cutting. QVC Group CEO David Rawlinson is tasked with reinventing the network by engaging younger shoppers through social media. QVC Group is a subsidiary of John Malone’s Liberty Media. Continue reading QVC First with Live 24/7 Branded Shopping Stream on TikTok
By
Paula ParisiApril 3, 2025
OpenAI has closed a $40 billion funding round, a record for a private tech firm. The infusion gives the nine-year-old San Francisco startup a $300 billion valuation making it the second most richly apprised private firm in the world, second only to SpaceX at $350 billion and tied with ByteDance, according to CNBC. The round was led by SoftBank Group contributing $30 billion, which likely gives the Japanese holding company the second largest stake, after Microsoft, which is said to have received a commitment for 49 percent of any profits in exchange for nearly $14 billion. Continue reading OpenAI Closes the Largest Private Tech Funding Round Ever
By
Paula ParisiApril 2, 2025
French video game publisher Ubisoft has created a subsidiary focused on three of its most iconic and narratively cohesive brands: the worlds of the time-shifting actioner “Assassin’s Creed,” anthology mystery “Far Cry,” and tactical combat thriller “Tom Clancy’s Rainbow Six.” Essentially a spin-off unit, Ubisoft has secured backing from its minority investor Tencent, which is plowing $1.25 billion into the new venture. The Chinese game giant — sixteenth on the Companies Market Cap list of the world’s most valuable companies, at $593 billion as of this month — in September 2022 upped its stake to 10 percent of Ubisoft. Continue reading Tencent Builds on Ubisoft Stake with $1.25B for New Venture
By
Paula ParisiMarch 25, 2025
Search firm Perplexity AI has renewed its push to acquire TikTok, outlining its vision for “Rebuilding TikTok in America.” As ByteDance approaches its extended deadline of April 5 to sell TikTok or see it banned here in the U.S., Oracle and its cohort of investors have emerged the frontrunners. While the three-year-old Perplexity is a longshot — with observers saying it does not have the cash on hand to purchase the social powerhouse — with deep-pocketed investors including Nvidia, Databricks and Amazon founder Jeff Bezos, it likely has access to funding should its offer be accepted. Continue reading Perplexity AI Outlines Pitch to Acquire TikTok, Rebuild for U.S.