By
Paula ParisiAugust 7, 2025
OpenAI is releasing two lower-cost, open-weight reasoning models in an effort to be more competitive with Meta, Mistral and DeepSeek and they will be the first OpenAI models available from Amazon. The new offerings — gpt-oss-120b and gpt-oss-20b — will be among the model choices on AWS’s Bedrock and SageMaker AI services. Both models are said to be well-suited for agentic use. The gpt-oss-120b model performs comparably to OpenAI o4-mini on core reasoning and can run on a single 80GB GPU. The gpt-oss-20b model is compared to OpenAI o3‑mini and can run on edge devices with just 16GB of memory. Continue reading Open-Weight Models Are a First from OpenAI in AWS Catalog
By
Paula ParisiAugust 4, 2025
Amazon Q2 earnings outperformed analyst expectations, but a strong performance wasn’t enough to quell market fears in light of a gloomy forecast and Amazon Web Services growth seen as anemic, at +17.5 percent, which was slower than the expansion of its competitors Microsoft Azure (+39 percent) and Google Cloud (+32 percent). Amazon’s Q2 profit was $18.2 billion, up nearly 30 percent on revenue of $167.7 billion, a 13 percent gain year-over-year. Advertising income of $15.7 billion was almost $1 billion more than StreetAccount’s estimate of $14.9 billion. But for the current quarter, Amazon estimated operating income between $15.5 billion and $20.5 billion. Continue reading Amazon Profit Is Up 30 Percent, but Forecast Spooks Market
By
Paula ParisiJuly 17, 2025
Amazon Web Services has created the AI Agents and Tools virtual store within the AWS Marketplace, which has added Anthropic’s Claude for Enterprise as a full-featured software-as-a-service solution. In addition to deepening ties between Anthropic and investor Amazon, the move marks a significant expansion of accessibility to a powerful LLM previously available only through Anthropic or via API through Amazon’s Bedrock developer platform. As part of its agentic push, AWS unveiled AgentCore, a developer tool that helps enterprise developers create, deploy and implement AI agents using any framework or model, and announced a $100 million investment in agent development. Continue reading AWS on Agent Push, Adds Claude Enterprise in Marketplace
By
Paula ParisiMay 23, 2025
Amazon Music has unveiled an AI search tool for music discovery, rolling out in beta on iOS to select Amazon Music Unlimited subscribers in the U.S. Powered by Amazon Bedrock, the feature aims to help listeners learn more about their favorite artists. Called Explore, it provides richer recommendations, including curated music collections, and the search results can be used to create AI-generated playlists that are based on an artist, according to Amazon. “This experimental feature includes results for many of your favorite artists today and will continue expanding to include more over time,” Amazon adds. Continue reading Amazon Music Beta Tests AI Search in iOS for Unlimited Subs
By
Paula ParisiApril 10, 2025
Amazon has updated its Nova model series, with Nova Reel 1.1 now able to generate AI videos of up to two minutes as well as gaining a new ‘multi-shot’ feature. Announced in December, Nova Reel marked Amazon’s initial foray into generative video. AWS developer advocate Elizabeth Fuentes says that Nova Reel accommodates user prompts of up to 4,000 characters that can generate a series of six-second shots for a sequence totaling two minutes. The company also introduced the Nova Sonic real-time voice model that supports third-party enterprise development. Continue reading AWS Updates Nova Reels and Adds Nova Sonic Voice Model
By
Paula ParisiFebruary 27, 2025
Over a year after teasing a next-gen Alexa virtual assistant, Amazon is releasing an AI-powered version called Alexa+. The new personal assistant can do things like order groceries for the household, facilitate event planning, manage smart home utilities and security, and, of course, shop online. “She’s smarter, more conversational, more capable,” according to Amazon SVP of Devices & Services Panos Panay. Strategically priced to entice the AI-curious into Amazon membership, Alexa+ costs $20 per month as a standalone service or comes free with Amazon Prime ($15 per month or $139 per year). Continue reading Amazon’s AI-Powered Alexa+ is Agentic with Computer Vision
By
Paula ParisiDecember 5, 2024
After years of focusing on AI infrastructure, Amazon is plunging into the frontier model business with the Nova series. The new family of generative AI models includes the text-to-text model Amazon Nova Micro and Amazon Nova Lite for fast, mobile-friendly apps, and at the upper echelon the multimodal Amazon Nova Pro and Amazon Nova Premier for processing text, images and video. Amazon, which is heavy into production via Amazon Studios and MGM, is also launched two specialty models focused on “studio quality” output — Amazon Nova Canvas for images and Amazon Nova Reel for video. Continue reading Amazon Dives into Generative AI with Nova Foundation Models
By
Paula ParisiNovember 6, 2024
Amazon Prime Video has begun offering X-Ray Recaps, summaries of favorite TV shows that catch you up without risk of spoilers. The generative AI-powered feature can create snapshots of any requested view — episodes, pieces of episodes or full seasons of TV shows. “Whether you’re a few minutes into a new episode, halfway through a season” or took a break to get popcorn and need a quick refresher, X-Ray Recaps will catch you up “personalized down to the exact minute of where you are watching,” according to Amazon, which assures “guardrails are applied” to ensure the generation of spoiler-free summaries. Continue reading Amazon Prime Video Offers AI-Powered Recaps of TV Shows
By
Paula ParisiOctober 31, 2024
Microsoft is previewing GitHub Copilot for Azure in an ambitious expansion of its AI app development toolkit that some say could fundamentally change how developers build software for the AI era. The new premise is that switching from one software to another, as developers often do, should be seamless, not disruptive — sort of a real-time language translation and integration system for code. To fend off the move by Microsoft, AWS announced it is making its Q Developer AI code assistant available as an inline chat add-on accessible from IDEs like JetBrains and Microsoft’s own Visual Studio. Continue reading Microsoft, Amazon Jockey for Lead Among AI Code Assistants
By
Paula ParisiSeptember 30, 2024
Visual effects studio Digital Domain has brought its Autonomous Virtual Human project to Amazon Web Services, which will provide generative AI and machine learning tools and provide Digital Domain’s creations and processes a home in the global cloud. The collaboration “aims to propel the evolution and global reach of Digital Domain’s AVH technology and expand its use for multiple industries, including entertainment, gaming, healthcare, hospitality, and commercial applications,” Amazon said in a statement that emphasizes “AWS cloud services, particularly Amazon Bedrock,” as providing the infrastructure and adaptability “to drive AVH’s growth.” Continue reading Digital Domain Leverages AWS for Its Virtual Human Initiative
By
Paula ParisiAugust 16, 2024
Sahara AI, a company co-founded in 2023 by Sean Ren, an associate professor in computer science at the USC Viterbi School of Engineering, has raised $43 million to pursue its goal of widely implementing a platform to ensure IP-owners are compensated in the age of generative AI. Ren, who launched the company with former Binance Labs Investment Director Tyler Zhou, says the funding will be used to expand its team and further develop a decentralized AI blockchain platform that recognizes and tracks copyrighted assets, ultimately establishing a system of credit and compensation for work that contributes to model training. Continue reading AI Startup Co-Founded by USC Professor Raises New Funding
By
Paula ParisiAugust 8, 2024
Amazon has made the Amazon Titan Image Generator v2 model generally available to AWS customers using Amazon Bedrock. The improved v2 model allows creation using reference images (called “image conditioning”) and also allows editing capabilities, background removal, iteration and customization, with a focus on maintaining brand style and subject consistency. The new version “can intelligently detect and segment multiple foreground objects,” according to AWS cloud developer Channy Yun. “With the Titan Image Generator v2, you can generate color-conditioned images based on a color palette [and] use the image conditioning feature to shape your creations.” Continue reading Amazon Rolls Out New Upgrades to Its Titan Image Generator
By
Paula ParisiJuly 24, 2024
Amazon Prime Video is releasing a newly redesigned app that promises to bring “clarity and simplicity back to streaming” with AI-powered improvements to navigation, personalization, purchases and recommendations. Among other upgrades, the app makes it easier to quickly identify movies and series that are available to Prime members at no additional cost. Prime members had been lobbying for a brighter line between what is included with a subscription and what comes with an additional cost. A global rollout began this week, and eventually the app will be available to all Prime Video customers. Continue reading Responding to Members, Prime Video Updates User Interface
By
Paula ParisiJuly 12, 2024
Amazon Web Services made availability announcements for services including its enterprise AI assistant Q, which now becomes available on its entry-level SageMaker tier, and introduced some new products at the AWS Summit at New York City’s Javits Center this week. Notably, the App Studio development assistant has launched in public preview. Amazon is also highlighting new features to improve AI accuracy, including a guardrail that detects “hallucinations.” Overall, the event — one in a series of daylong summits held in key cities across the nation — emphasized the comprehensiveness of the company’s generative AI stack. Continue reading AWS Expands Q Availability, Adds Guardrails for Bedrock AI
By
ETCentric StaffApril 3, 2024
Amazon has added $2.75 billion to its initial September 2023 investment of $1.25 billion in Anthropic, completing its announced $4 billion stake in the artificial intelligence startup formed in 2021 by former members of OpenAI. As part of the resulting strategic collaboration, Anthropic’s most powerful models, including the Claude 3 series, are available on Amazon Bedrock, a service providing fully managed foundation models. Anthropic is using Amazon Web Services as its primary cloud provider and Amazon says Anthropic will use AWS Trainium and Inferentia chips “to build, train, and deploy its future models.” Continue reading Amazon Increases Its Investment in Anthropic AI to $4 Billion