YouTube Boosts Hype Feature to Help Creators Expand Reach

Hype, a YouTube feature that helps smaller channels break through to wider audiences, uses a point system that lets fans help emerging creators get onto a new ranked leaderboard. Launched as a test last year, Hype is now live in 39 countries, including the U.S., UK, Japan and India. Viewers can take advantage of a free opportunity to “hype” up to three long-form videos per week for creators with from 500 to 500,000 subscribers. Videos receive points for being hyped, with “bonus points” awarded on a sliding scale that benefits smaller creators. Only videos uploaded within the last 7 days are eligible. Continue reading YouTube Boosts Hype Feature to Help Creators Expand Reach

YouTube Music Touts 10 Years with Live, Interactive Features

After 10 years of YouTube Music, global fans have created over 4 billion music playlists — including 1.8 billion public lists — and now the Google-owned platform is celebrating its decade landmark by adding new features to connect music fans. Coming soon are playlist comments that will appear directly on album and song lists “to keep the conversation going around the music you love.” Also new to the menu, “taste match” playlists, which update each day based on the listening habits of those who join. Additionally, YouTube has entered into an exclusive arrangement with Bandsintown to help promote live performances and much more. Continue reading YouTube Music Touts 10 Years with Live, Interactive Features

Google Fights VPN Malware with Play Store Verification Badge

Google is batting back against malware and backdoor computer infection by adding VPN app verification at the Google Play Store that includes a badge for trusted downloads. Google has indicated that simply selecting reputable brand-name VPNs (virtual private networks) is no longer an effective way of avoiding trouble, as nefarious actors have found ways to infect legitimate VPN apps with malware. Last month, the Google Managed Defense team warned that malware known as Playfulghost had reportedly infected some popular VPNs, using them to inject malware and remotely control infected devices. Continue reading Google Fights VPN Malware with Play Store Verification Badge