Perplexity Deal Will Bring Conversational AI to Snapchat App

Snap Inc. has secured San Francisco-based Perplexity as its new partner in artificial intelligence, with Perplexity’s AI-powered answer engine to become an in-app feature of social service Snapchat starting in early 2026. Snapchat’s community of over 943 million monthly active users will be able to converse with Perplexity, asking questions and getting “clear, conversational answers drawn from verifiable sources,” Snap explains. Perplexity will pay Snap $400 million over the next year through a combination of cash and equity, gaining access to Snap’s mobile-native audience, comprised of more than 75 percent of 13–34-year-olds in over 25 countries. Continue reading Perplexity Deal Will Bring Conversational AI to Snapchat App