Amazon wants to save customers time shopping by helping them reach an informed decision more quickly using AI. The new “Help Me Decide” feature aims to pair people with the right product “with the tap of a button” that produces “one clear recommendation.” This includes an explanation of why the product is right for you “based on your specific needs and preferences,” ascertained via analysis of your browsing history. If you’ve been perusing similar products but haven’t yet purchased, the “Help Me Decide” button will appear at the top of the product detail page. It can also be accessed by tapping “Keep shopping for” on the homepage if you want to pick up where you left off in a previous browsing session. Continue reading Amazon: ‘Help Me Decide’ Uses AI to Help Shoppers Choose