Warner Music Group Partners with SoundCloud for Digital Edge

With about 175 million current users, SoundCloud far exceeds Spotify and Pandora, which combine for a total of about 116 million users. And while SoundCloud has yet to build any sort of real business with these numbers, it recently agreed to partner with a major record label. Rather than taking a traditional licensing route with its new Warner Music Group deal, the music-streaming site will offer WMG the option to advertise on some of its songs and share revenue with SoundCloud. Continue reading Warner Music Group Partners with SoundCloud for Digital Edge