Amazon’s second Upfront presentation featured a lineup of Hollywood celebrities including Arnold Schwarzenegger, Jason Momoa and Jamie Lee Curtis joined by sports stars such as Travis Kelce and John Cena. The streamer announced that “Spider-Noir,” the Marvel series starring Nicolas Cage, debuts on Prime Video next year, while the post-apocalyptic drama “Fallout” returns for a third season. The Academy of Country Music Awards will call Prime Video home for the next three years. The ad-supported version of the streaming service has added 15 million monthly customers since January 2024 and now reaches about 130 million U.S. households monthly. Continue reading Amazon Touts Prime Video Subs, Series and Sports at Upfront

Amazon is offering advertisers a unique marketing opportunity within “Thursday Night Football,” inviting them to take advantage of new streaming tech by programming different creative messages within the same 30-second slot. “For the first time in NFL history, fans across the country will no longer view the same national commercials while enjoying live coverage provided by Prime Video on Fire TV devices,” Amazon said at the NewFronts. For example, an automotive brand could promote sports cars to younger adults, SUVs to outdoor enthusiasts and a general spot for everyone else — all in the same 30-second window. Continue reading Amazon Offers New Ad Model for Thursday Night NFL Games