YouTube Boosts Hype Feature to Help Creators Expand Reach

Hype, a YouTube feature that helps smaller channels break through to wider audiences, uses a point system that lets fans help emerging creators get onto a new ranked leaderboard. Launched as a test last year, Hype is now live in 39 countries, including the U.S., UK, Japan and India. Viewers can take advantage of a free opportunity to “hype” up to three long-form videos per week for creators with from 500 to 500,000 subscribers. Videos receive points for being hyped, with “bonus points” awarded on a sliding scale that benefits smaller creators. Only videos uploaded within the last 7 days are eligible. Continue reading YouTube Boosts Hype Feature to Help Creators Expand Reach