Social TV: Twitter Purchases Two Analytics Firms in Europe

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

Apple Acquires Burstly to Provide Support for App Developers

Burstly and TestFlight provide support for developers and the App Store ecosystem in the form of beta testing services, app monetization, and analytics. TestFlight began as a technical hack that included over-the-air updates for enterprise apps. In 2011, the two companies merged to become Burstly, which Apple has now acquired. Development support is a much needed component of Apple’s system. Apple App Store customers spent more than $10 billion in 2013, with 3 billion app downloads in December alone. Continue reading Apple Acquires Burstly to Provide Support for App Developers