NPR has debuted an app designed specifically for Ford SYNC AppLink, the voice-activated platform that works by connecting smartphones to vehicles.
The deal is interesting on two fronts: as a case study in how traditional content “networks” might make their products available a la carte — and for Ford’s hands-off positioning as third-party technology enabler that is facilitating cool uses for smartphones while leaving it largely to the handset manufacturers to upgrade and maintain the platform environment.
Ford AppLink allows developers to create in-vehicle mobile applications that assume unique functionality when Android, iPhone and Blackberry devices are docked to the dashboard via USB. Android devices also work via Bluetooth.
Ford’s apps feature a variety of sports, information and financial programming.
NPR is “one of the most popular features on iTunes, accounting for 7 out of 10 downloaded podcasts,” according to the network’s Kinsey Wilson.
Ford’s SYNC Services launched in 2009, providing voice-activated access to a cloud-based network of information including traffic, news, sports, weather and more. In 2010 Ford added SYNC AppLink — allowing smartphone-equipped customers access to a growing number of popular apps.
Where to see it: North Hall, Grand Lobby, Lower Level 2230
NPR has debuted an app designed specifically for Ford SYNC AppLink, the voice-activated platform that works by connecting smartphones to vehicles.
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