Google Cloud has begun advising customers it will require multi-factor authentication (MFA) for all business and enterprise users in 2025. That means customers who rely only on a password will have to add secondary authentication. The program is being implemented in a “phased approach” that begins now and will extend to all worldwide business users next year. The security precaution will remain optional for most of those using personal accounts. Google’s move comes after similar implementations enacted by rival cloud giants AWS and Microsoft earlier this year. MFA adds a layer of protection against hacking. Continue reading Google Begins Mandatory Multi-Factor Authentication Logins

In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music

Comcast Technology Solutions (CTS) announced the availability of its next-gen Cloud TV platform designed for global broadcasters and video service providers. Cloud TV provides companies with a system for delivering a multi-platform TV experience across broadcast and OTT via the cloud. The company promises a streamlined experience that will help broadcasters, content owners and distributors “limit costs, reduce duplicative efforts, and monetize more effectively.” In addition to tools for transcoding, content processing, distribution, and managing metadata, Cloud TV also addresses areas such as advertising, subscriptions and analytics. Continue reading Comcast Announces Its Next-Generation Cloud TV Platform

Nvidia’s growing AI arsenal now includes video search and summarization tool AI Blueprint, which helps developers build visual AI agents that analyze video and image content. The agents can answer user questions, generate summaries and even enable alerts for specific scenarios. The new feature is part of Metropolis, Nvidia’s developer toolkit for building computer vision applications using generative AI. Globally, enterprises and public organizations increasingly rely on visual information. Cameras, IoT sensors and autonomous vehicles are ingesting visual data at high rates, and visual agents can help monitor and make sense of that workflow. Continue reading Nvidia’s AI Blueprint Develops Agents to Analyze Visual Data

Epic Games has launched Fab, an online marketplace for buying, selling, sharing and discovering digital assets. Fab supports different types of creators with content for use across Unreal Engine, Unity 3D and Unreal Editor for Fortnite (UEFN). Developers will be able to access Fab in the Unreal Engine 5 Editor, while “Fortnite” creators can look forward to tapping game-ready assets through Fab in UEFN. Epic says Fab will eventually support all game engines. It’s live now on the Web, though the Fab UEFN integration “is undergoing maintenance” while the Unreal Engine 5 Editor implementation is “coming soon.” Continue reading Epic’s Fab Marketplace Has Open Approach to Digital Assets

Qualcomm has unveiled the Snapdragon 8 Elite, which the company says has “the world’s fastest mobile CPU,” a custom version of the second generation Qualcomm Oryon. The platform is purpose-built to power on-device generative AI, “built to handle the complexities of multi-modal AI seamlessly while prioritizing privacy,” per Qualcomm. Smartphone brands and OEMs including Asus, Honor, iQOO, OnePlus, Opposite, RealMe, Samsung, Vivo and Xiaomi are onboard to launch devices powered by the Snapdragon 8 Elite, starting before the end of the year, according to Qualcomm’s announcement. Continue reading Qualcomm Says Snapdragon 8 Elite Has ‘Fastest Mobile CPU’

Apple is giving bands the opportunity to turn their concert repertoires into Apple Music playlists with the Set List feature, which lets fans savor the live concert experience. Powered by Bandsintown, Set List enables artists to turn the songs from a single show, residency or tour into a playlist that in addition to being shared on Apple Music can be displayed on music app Shazam (Artist and Concert pages). Once a Set List is published, artists can use the Promote feature from the web or the Artists app on iOS to share the playlist with fans on social media. Continue reading Apple Helps Bands Promote Live Performances with ‘Set Lists’

Acting in advance of a California law that goes into effect on January 1, cloud gaming platform Steam has begun posting a notice that its customers are purchasing a license, not a product. The language that appears in the Steam shopping cart now includes the advisory that “purchase of a digital product grants a license for the product on Steam.” Signed into law last month, California’s AB 2426 is categorized a consumer protection law against false advertising for digital goods. Specifically, it requires online sellers provide a “conspicuous” advisory that licenses are limited in duration and can be revoked. Continue reading Steam Preemptively Adds License-Only Terms to Online Store

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Generative video models seem to be debuting daily. Pyramid Flow, among the latest, aims for realism, producing dynamic video sequences that have temporal consistency and rich detail while being open source and free. The model can create clips of up to 10 seconds using both text and image prompts. It offers a cinematic look, supporting 1280×768 pixel resolution clips at 24 fps. Developed by a consortium of researchers from Peking University, Beijing University and Kuaishou Technology, Pyramid Flow harnesses a new technique that starts with low-resolution video, outputting at full-res only at the end of the process. Continue reading Pyramid Flow Introduces a New Approach to Generative Video

California-based Ticketmaster, part of Live Nation Entertainment, is the first company to enable new iOS 18 Apple Wallet event features that offer venue maps, parking details, recommended playlists from Apple Music, local weather and links to purchase merchandise, as well as location sharing to help find friends on arrival to live events. Venues and teams can also customize the Ticketmaster experience with links to their app or website so fans can get information about their events from Apple Wallet tickets. The app debuts with the Los Angeles Football Club home game at BMO Stadium on October 19. Continue reading Ticketmaster Debuts Apple Wallet iOS 18 Features for Events

Databricks Apps is a new platform designed to make building internal data and AI applications something that can be done in a few clicks. Available now in public preview on AWS and Azure, the template-based system lets users weave data and frameworks of choice into full-featured apps that can run in the Databricks environment. The company says the system can code and deploy a secure data app with AI integration in five minutes. “Ideal use cases include data visualization, AI applications, self-service analytics and data quality monitoring,” according to the San Francisco-based company. Continue reading Databricks Previews Toolkit for Internal Data, AI App Creation

Having demonstrated how advertisements in its AI Overviews would work back in May at its Google Marketing Live event, the search giant is now adding the feature for U.S. mobile users and plans to include Google Lens shopping ads “above and alongside visual search results by the end of the year.” “The ways people ask questions today have expanded beyond the search box,” notes Google, explaining the move as a response to that evolution, as artificial intelligence technology has helped consumers use their voice and cameras “to explore the world around them.” Continue reading Google Serving Ads in AI Overviews and Lens Search Results

Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

OpenAI unveiled major updates at its DevDay conference with the focus largely on making AI more accessible, efficient and affordable. Included were four innovations: Vision Fine-Tuning in the API, Model Distillation, Prompt Caching and the public beta of Realtime API. The approach underscores OpenAI’s effort to empower its developer ecosystem even as it continues to compete for end-users in the enterprise space. The Realtime API gives developers the option of building “nearly real-time” speech-to-speech app experiences, selecting from among six OpenAI voices. Vision Fine-Tuning for GPT-4o enables customization of the model’s visual understanding of images and text. Continue reading OpenAI Showcases Latest Updates for Voice, Picture and More