DirecTV CEO Michael White spoke at the Reuters Global Media and Technology Summit this week and addressed the prospect of ad-skipping technology.
“According to White, DirecTV management is waiting to see the outcome of the legal battle between Dish Network and several major broadcast networks such as NBC, FOX and CBS,” reports Digital Trends. “Dependent on the court’s decision regarding legality of the technology, DirecTV could launch the ability to skip commercials soon in order to compete more effectively against Dish Network.”
DirecTV acquired ReplayTV in 2007 and would use this resource to allow users to skip commercials if this is determined to be a legal practice.
In the early 2000s, ReplayTV not only allowed users to skip commercials, but also enabled content sharing between users. For example, people could send HBO shows to other ReplayTV users who did not subscribe to HBO.
“White also mentioned that the company is working on the development of applications that allow consumers to use voice commands to replicate the actions of a simple remote control,” notes Digital Trends. “The company plans to launch this application on both the iOS and Android platforms. By design, the application will allow a consumer to change the channel by stating the name of the program.”
DirecTV CEO Michael White spoke at the Reuters Global Media and Technology Summit this week and addressed the prospect of ad-skipping technology.
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