In an era of tremendous innovation and an explosion of new lines of products, the creation of standards has never been so important. UL Standards & Engagement (ULSE) created its first standard in 1903 and now boasts a portfolio of 1,700 standards; other standards-setting bodies include the Consumer Technology Association (CTA) and the Connectivity Standards Alliance (CSA). Moderated by ULSE Director of Insights Sayon Deb, a CES panel of experts underscored the critical importance of such standards for developing and marketing innovative products. According to Deb, 60 percent of consumers express greater confidence in certified products. Continue reading CES: Standards Are Increasingly Vital for Fostering Innovation

In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations

Deloitte Consulting Chief Technology Officer Bill Briggs opened a CES panel discussion on Tech Trends 2025 with the declaration that, “the pace of change in technical has never been faster and the magnitude has never been greater.” “How do we translate that into the investments we need to be making and how we think about products and customer experiences?” he asked. Much of what faces us, he stressed, is “more knowable than we feel it is.” In Deloitte’s 16th annual Tech Trends report, the company lists six tech trends, with artificial intelligence as the common thread. Continue reading CES: Deloitte CTO on Tech Trends 2025 from AI to Quantum

Israeli startup PxE Holographic Imaging has developed a drop-in replacement sensor for any camera that holographically captures depth information without lidar or other hardware. Or more specifically, it augments any existing sensor with this capability, so any existing sensor OEM’s product can be adapted. Imagine face ID without an IR projector and sensor, your videoconference camera able to send a 3D image, or volumetric capture suddenly becoming more affordable. Extraordinarily, the physics appears to check out, and PxE demonstrated the technology to us at short- and room-size range in their CES suite at The Venetian Las Vegas. Continue reading CES: PxE Develops Camera Sensor That Captures Depth Info

During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani. “And now, in the last six months, we’re seeing gaming coming back to growth after that slight dip.” Better, some trends are highlighting the growing importance of gaming, suggest the experts. United Talent Agency’s Michelle Kim moderated a CES panel on Gamevertising to address the latest trends. Continue reading CES: In-Game Sponsorships, Gamified Promos Build Brands

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Continue reading CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

Microsoft anticipates spending $80 billion to construct AI data centers in fiscal 2025, which ends in June. More than half of that investment will fund U.S. infrastructure, according to company Vice Chair and President Brad Smith. The move aims to keep Microsoft, which owns a stake in OpenAI, a leader in artificial intelligence, and bolster the nation’s position in the global AI race, which Smith says it currently leads, “thanks to the investment of private capital and innovations by American companies of all sizes, from dynamic startups to well-established enterprises.” Continue reading Microsoft AI Forecast Includes $80B in Data Center Spending

At CES 2025’s opening session on Tech Trends, futurist Brian Comiskey, the Consumer Technology Association’s senior director of innovation and trends, forecasted record retail revenues of $537 billion in 2025, representing a growth in hardware, software and services. He also enumerated the growth of AI as a continuing trend. Fueling this record growth is the dominance of Gen Z, which he dubbed “the first true digital natives.” Comiskey noted, however, that the incoming government proposal to establish tariffs threaten U.S. purchasing power for technology products. Continue reading CES: CTA Futurist Predicts the Impact of Latest Tech Trends

Fourth Frame Studios Head of Studio Oluwafemi Okusanya held a conversation with Blizzard Entertainment Senior Vice President and Chief Marketing Officer Monica Austin on how her company is defining its IP in the marketplace. Austin reported that “World of Warcraft” just had its 20th anniversary and reached one-quarter of a billion players. “Blizzard was the first studio to recognize community,” she said. “For the next 20 years, we want to think about a modern version of building community. Community from a marketing and Blizzard lens is the biggest opportunity for exploring our IP.” Continue reading CES: Power of Gaming IPs, Why Games Are the New Comics

Samsung Electronics has teamed with Google on a new spatial sound standard, Eclipsa Audio, that could emerge as a free alternative to Dolby Atmos. On display at CES 2025 in Las Vegas this week, the format is rolling out across Samsung’s line of 2025 TVs and soundbars, and Google will support it on the content side by enabling Eclipsa 3D audio on some YouTube videos this year. Samsung has been a notable holdout on Dolby Vision HDR embracing instead the competing HDR10+. Now the South Korean electronics giant seems to be staking out its own turf in 3D audio, advocating for open source. Continue reading CES: Samsung and Google Team on Spatial Audio Standard

YouTube has partnered with Creative Artists Agency to develop technology that will help celebrities identify and remove deepfake videos created by AI to exploit their images. YouTube announced the tech in September and has now gained CAA’s support in the form of “critical feedback to help us build our detection systems and refine the controls.” In exchange, “several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale,” the streamer announced. CAA’s clients includes celebrity talent spanning acting, music and sports. Continue reading CAA to Help YouTube Develop an AI Deepfake Removal Tool

At CES 2025 in Las Vegas this week, the Consumer Technology Association (CTA) unveiled transformative trends and expected highlights of the massive trade show during a media preview on Sunday. CTA Senior Director of Innovation and Trends Brian Comiskey led a discussion on the rise of Gen Z, the increasing influence of artificial intelligence, and predicted a “Quantum Decade” for the 2030s. Sustainability, energy transitions, and human security, especially around food, also emerged as critical themes. “Innovation is never just one thing — it’s the convergence of technology and human-centric values that drives progress,” Comiskey noted. Continue reading CES: Tech Trends Focus on Gen Z, AI, the ‘Quantum Decade’

CES Unveiled 2025 offered a preview of new technologies two days ahead of the official opening of the massive CES show floor in Las Vegas on January 7. From AI-powered tools and robotics to energy-saving innovations and immersive displays, the event showcased a spectrum of advancements. Among the more notable highlights included cognitive AI demonstrated by Neural Lab, the latest brain-computer interface tech from Naqi Logix, AR and smart glasses developed by companies such as Rokid and Mustard, and a variety of interesting video- and audio-related offerings to be showcased at CES. Continue reading CES Unveiled: Preview of Tech to Be Featured at Trade Show

Artist-led generative AI film and animation studio Asteria has joined with AI research startup Moonvalley to create Marey, “the entertainment industry’s first clean foundational AI model.” Trained exclusively on “ethically sourced data” owned by Asteria, Marey is named after the French physiologist who helped put the “motion” in motion pictures, Étienne-Jules Marey. Asteria says Marey is being trained for a 2025 debut targeting major Hollywood productions with a pitch that says it has not and will not rely on scraped data, something Big Tech competitors have taken heat on. Continue reading Asteria and Moonvalley Team Up on Ethical AI for Hollywood

Blackmagic Design is live with URSA Cine Immersive pre-orders. If it meets its late Q1 2025 ship date the $29,995 the camera will be the first on the market optimized for the Apple Immersive Video (AIV) format compatible with the Apple Vision Pro mixed-reality headset. Currently, there isn’t much content that takes advantage of the Vision Pro’s immersive features. The Cine Immersive captures 3D footage in resolution of 8160 x 7200 per eye at 90 fps. The package includes a fixed-distance lens and 8TB of onboard network storage. Also in Q1, DaVinci Resolve Studio will be updated to support AIV editing. Continue reading URSA Cine Immersive for Apple Vision Pro Set for Q1 at $30K