After testing advertising in select markets, Meta Platforms is now offering ads on Instagram’s Threads globally to all eligible advertisers, providing access to the more than 320 million monthly active users the social platform has accrued since launching in July 2023. The Threads feed ad placement will be set on by default for new campaigns using either Advantage+ or Manual Placements unless an advertiser toggles to opt out. Global Threads advertisers will also have access to the platform’s inventory filter, which provides increased control over the distribution of ads. Continue reading Meta Opens Threads Advertising Globally to Eligible Accounts

Character.AI, a platform offering AI chatbots for socializing and role play, has released a video generation model called AvatarFX in closed beta. Promising the ability to make photorealistic images “come to life — speak, sing and emote — all with the click of a button,” the technology combines audio and video to create a variety of visual style and voice, from realistic 3D — including “non-human faces (like a favorite pet)” — to 2D animations, according to the company. AvatarFX also has the ability “to maintain strong temporal consistency with face, hand and body movement” and can “power videos with multiple speakers.” Continue reading Character.AI Introduces New Video Generator in Closed Beta

Warner Bros. Discovery’s Max streaming service has followed Netflix’s lead in battling password sharing by selling Extra Member subscriptions in the U.S. for $8 per month. The move aims to give existing subscribers “greater flexibility and control over how they manage sharing their Max accounts,” the company says, promising a seamless transition from subscription squatting to authorized account user with “profile transfer available for extra member add-ons.” Those in the midst of binging, say, “White Lotus” will not see their viewing disrupted, according to WBD. Continue reading WBD Adds ‘Extra Member’ Option for Max Password Sharers

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Bluesky is adding account verification in the form of an “easily recognizable blue check.” But when it comes to individual users, the privilege has to be earned, not requested or paid for. “Bluesky will proactively verify authentic and notable accounts and display a blue check next to their names,” the Jack Dorsey-founded microblogging social platform announced. Select independent organizations are able to “verify accounts directly” using Trusted Verifiers, but Bluesky will review those as well. Since 2023, the company has allowed domain names to be registered as Bluesky account handles, but users indicated “a larger visual signal would be useful.” Continue reading Bluesky Rolls Out Check Certification for Authentic Accounts

Instagram is using AI to find teens who have falsified their age and is reclassifying them into “Teen Accounts” settings. The Meta social platform is reaching out to parents to tell them about “the importance of their teens providing the correct ages online, and tips to check and confirm their teens’ ages together,” but letting them know they “don’t have to go it alone — we’re using AI to help.” Instagram launched Teen Accounts last year as a way to enroll users and provide built-in protections. Those under 16 need a parent or guardian’s permission to change the setting. The safeguards are on by default for young users, limiting who can make contact and filtering viewable content. Continue reading Instagram Taps AI to Identify Young Users for Teen Accounts

The new Vivo X200 Ultra smartphone is being released in China with a triple back-camera array and the ability to upgrade the main 35mm camera to zooms — including an 8.7x converter — for capturing still photos or video that makes it comparable to a dedicated device. No news yet if or when it will launch in the U.S., but shutterbugs are buzzing. Powered by Qualcomm’s latest Snapdragon 8 Elite — the processor inside Samsung’s Galaxy S25 Ultra — the X200 Ultra packs up to 16GB of RAM and can accommodate up to 1TB of storage. An optional photographer kit comes with a removable grip and 8.7x converter that captures native telephoto. Continue reading Vivo Unveils Its Latest Smartphone with Emphasis on Camera

Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Continue reading Roku Teams Up with Adobe on a Real-Time Ad Data Platform

The Walt Disney Company, which last year invested $1.5 billion in Epic Games and its “Fortnite” online gaming franchise, has unveiled plans for what is being called its biggest “Star Wars” collaboration with the platform “Fortnite: Galactic Battle.” Rolling out beginning May 2, the new battle royale season is a five-part saga where players will experience new “Star Wars” gameplay each week through early June. While Disney-owned Lucasfilm and Epic’s “Fortnite” have joined forces before to mount battle royale seasons with “Star Wars” characters, the “Galactic” effort is said to be its most expansive collaboration to date. Continue reading Star Wars Coming to Fortnite in New ‘Galactic Battle’ Season

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Continue reading Meta Brings ‘Blend’ Custom Video Feed Feature to Instagram

Netflix posted record profit of $2.9 billion in Q1, a 24 percent increase year-over-year that exceeded its forecast of $2.44 billion. Revenue was up nearly 13 percent to $10.54 billion for the three month period. The streamer attributed the strong performance to “slightly higher subscription and ad revenue and the timing of expenses.” The company is looking ahead to a strong 2025 and robust growth in upcoming years, with an internal goal of doubling annual revenue to $80 billion by 2030 and global ad sales aiming to hit $9 billion. Full-year revenue is forecast to land between $43.5 billion and $44.5 billion. Continue reading Netflix Reports Another Record Quarter with $2.9 Billion Profit

LG has partnered with AI startup Zenapse and will leverage its proprietary large emotion model (LEM) to power advertising that reflects viewers’ moods and emotions. Building on Zenapse’s “emotional AI and psychographic targeting,” the companies say they will “redefine viewer engagement, personalization, and campaign performance” by applying the technology to LG Ad Solutions’ advanced connected TV platform. As part of the multi-year deal, Zenapse and LG Innovation Labs will work to develop new CTV ad products that integrate emotional intelligence to deliver “more meaningful and measurable brand experiences across 200 million LG smart TVs globally.” Continue reading LG and Zenapse Partner on Emotionally Intelligent Advertising

Instant messaging and VoIP social platform Discord is experimenting with a feature that requires some users to verify their age by scanning their face or a photo ID. The technique is being implemented in Australia and the United Kingdom, where recently passed laws seek to crack down on minors accessing potentially harmful online content. The safeguard applies only to users who haven’t previously verified their age on the chat platform. Discord says age verification aims “to help users manage content filter settings and sensitive content visibility,” explaining it is a one-time process that can be completed when users first adjust their settings. Continue reading Discord Testing Facial Scans to Verify Age in UK and Australia

OpenAI has released two new AI models that use images as part of their reasoning process, “thinking with images.” OpenAI o3 and o4-mini “are the smartest models we’ve released to date, representing a step change in ChatGPT’s capabilities for everyone from curious users to advanced researchers,” the company says. The new entries in the “o” series also have agentic capabilities and can independently “use and combine every tool within ChatGPT, including searching the web, analyzing uploaded files and other data with Python, reasoning deeply about visual inputs, and even generating images.” Continue reading OpenAI Introduces New Models That Can Reason with Images

Adobe has taken a stake in business avatar firm Synthesia, which creates clones for corporate videos using generative AI. The investment of an undisclosed sum through Adobe Ventures was interpreted by one media outlet as a bet that the UK startup’s technology “will transform video production.” Adobe couched the move as a strategic alliance. The investment became public along with Synthesia’s announcement that it surpassed the $100 million mark for what the privately held company says qualifies as recurring annual revenue. Nvidia is also an investor. Continue reading Adobe Investment in Synthesia Could Fuel AI Video Production