Warner Bros. Discovery had something old and something new to introduce at the TV Upfronts, reverting back to the name HBO Max a little after two years of being known as Max. The company also rolled out a new advertiser tool, WBD Storyverse, unlocking its 100 year-old asset vault “to help brands emotionally connect with audiences using beloved characters and IP with new twists.” WBD says it “will work strategically with partners” to identify good fits with “fan-favorite” content that can be used in new ways to “capture the magic of the original IP through a branded lens.” Continue reading WBD Rolls Out Advertiser Storyverse, Reintroduces HBO Max

Netflix told Upfronts attendees its ad-supported tier now reaches more than 94 million global monthly active users, including more 18-34-year-olds than any other U.S. broadcast or cable network. The total grew by 20 million since November, when Netflix last publicly shared the tally. Making a case for ad support in a competitive market, Netflix President of Advertising Amy Reinhard added that the streamer’s U.S. users are “highly engaged, spending an average of 41 hours per month on Netflix.” The ad-supported tier was added in November 2022 and costs $7.99 per month (versus $17.99 monthly for the entry level ad-free plan). Continue reading Netflix Enters Third Year of Ad Tier with 94 Million Active Users

Though it doesn’t have the usual slate of regular series to tout at the Upfronts, YouTube showcased a sizzling one-off to promote the NFL’s first Friday game coming to the streamer and new products for driving ad engagement. A new tool called Peak Points leverages Google Gemini to serve ads to viewers when the AI finds them most receptive. Masthead on CTV reimagines the YouTube homepage as “an edge-to-edge canvas for ads,” while Cultural Moments Sponsorships involves selling placements “with a high share of voice and brand integrations within content.” Continue reading YouTube Promotes New Ad Tools, AI Tech at Brandcast Event

Cable giants Charter Communications and Cox Communications are merging in a $34.5 billion deal as the industry continues to contend with the impact of streaming services and related trends such as cord cutting. Charter and Cox are among the cable-based companies that have been focusing more on residential broadband businesses in recent years. The corporate name of the newly combined company will be Cox Communications, to be led by current Charter President and CEO Chris Winfrey, while Charter’s Spectrum cable and broadband will serve as the consumer-facing brand. The merger will involve $21.9 billion of equity and $12.6 billion of debt. Continue reading Charter and Cox Merge in $34.5 Billion Cable, Broadband Deal

Disney’s ESPN all-access streaming app, priced at $30 per month for an “unlimited” package, will roll out this fall. Those who subscribe as part of a Disney+ and Hulu ad-supported bundle will get all three services for $36 per month, discounted to $30 per month for customers who sign up at launch. Included in the new app — simply named “ESPN” — will be live NFL, NBA, college football and basketball games as well as programming from sister services ESPN2, the SEC Network and ESPN on ABC. The package will also feature new betting tie-ins, fantasy products, documentaries and studio programming. A “select” plan starts at $12 per month. Continue reading ESPN Announces Its New Streaming App Will Launch This Fall

CNN announced the planned fall launch of a new streaming direct-to-consumer service. Pricing and start date details have yet to be revealed, but network CEO Mark Thompson announced the new product Wednesday at the Warner Bros. Discovery Upfront in New York City. Thompson said the streaming service will be tied to a CNN.com subscription product. As with recent streaming launches from FOX and ESPN, CNN is taking care not to compete with its most lucrative customers, traditional cable providers, who will be able to pass through the new offering at no additional charge. Continue reading CNN Shares Plan to Introduce New Streaming Product in 2025

Google has formally announced the launch of its AI Futures Fund to identify and invest in artificial intelligence startups. Participating startups will get early access to Google DeepMind’s latest models — Gemini, Imagen and Veo, “hands-on support from Google researchers” and Google Cloud credits. The AI Futures Fund has been ramping up these past several months, working with startups including Fal, Replit and Synthesia, among others. In identifying up-and-coming AI startups, Google is competing against Amazon and Microsoft who have aggressively pursued nascent firms, most notably Anthropic and OpenAI, respectively. Continue reading Google Launches AI Futures Fund to Finance, Foster Startups

TikTok AI Alive is a new image-to-video feature that can add sequential expression to selfies and add progressive hues to sunsets. Accessible through the platform’s Story Camera, AI Alive uses intelligent editing tools that give anyone, regardless of experience, “the ability to transform static images into captivating, short-form videos enhanced with movement, atmospheric and creative effects.” TikTok says it is prioritizing safety and transparency by adding a label to AI Alive stories, which will also have C2PA metadata embedded, traveling with the content even when it’s downloaded and shared elsewhere. Continue reading TikTok Offering ‘AI Alive’ Image-to-Video Generator in Stories

Amazon’s Audible audiobook service is partnering with select publishers to bring more print and e-books into the spoken word realm and is leveraging AI narration and translation to help it happen at scale. This move aims to quickly boost Audible’s product offerings so it can compete more effectively against streamers like Apple and Spotify who have rapidly expanded their literary market share. “Audiobooks are the fastest-growing format in publishing,” yet of the millions of titles available today in print and as e-books, only 2-5 percent exist in audio form, according to the company. Continue reading Audible Using AI Narration and Translation to Expand Catalog

Amazon’s second Upfront presentation featured a lineup of Hollywood celebrities including Arnold Schwarzenegger, Jason Momoa and Jamie Lee Curtis joined by sports stars such as Travis Kelce and John Cena. The streamer announced that “Spider-Noir,” the Marvel series starring Nicolas Cage, debuts on Prime Video next year, while the post-apocalyptic drama “Fallout” returns for a third season. The Academy of Country Music Awards will call Prime Video home for the next three years. The ad-supported version of the streaming service has added 15 million monthly customers since January 2024 and now reaches about 130 million U.S. households monthly. Continue reading Amazon Touts Prime Video Subs, Series and Sports at Upfront

Panasonic has raised the curtain on its full 2025 TV lineup, which includes several OLEDs and some LED models, a mini-LED TV among them. OLEDs include the flagship Panasonic Z95B with new ThermalFlow system. Gaining attention as a contender for “TV of the year,” the model makes its debut in the 77-inch category and also comes in 55- and 65-inch versions. Other OLEDs include the midrange Panasonic Z90B and entry-level Panasonic Z80B. The LED roster features the Panasonic W95B, the premium-packed Panasonic W85B, a QLED model dubbed W80A, and at entry-level the Panasonic W61A 4K. Continue reading Panasonic Announces Its Complete 2025 Lineup of Smart TVs

The new smartphone lineup from Chinese manufacturer Honor will include AI image-to-video capabilities developed in partnership with Google Cloud. The Honor 400 series will let users generate videos from static photos, according to the company. Google recently added support for Veo 2, which generates videos at up to 4K, for Gemini Advanced subscribers, and Honor says its new phones will have Veo 2 baked into the operating system, beating Google’s own Pixel phone to the punch. The Huawei spin-off is set to launch the 400 series May 22. Continue reading Google Veo 2 Video Generator Coming to New Honor Phones

FOX One is the brand name of the aggregated portfolio of FOX’s direct-to-consumer streaming products, due to launch this fall as a subscription service ahead of the NFL and college football seasons. The package bundles FOX sports, news and entertainment content including cable and local stations and the FOX broadcast network. Fox Corporation CEO Lachlan Murdoch floated the news during Monday’s earnings call, also reporting that revenue was up 27 percent year-over-year to $4.37 billion. A launch date and pricing for FOX One will be shared at a later date. Continue reading All-In FOX One Streaming Platform to Launch Later This Year

Peacock wants to be the place to watch basketball this fall when the NBA makes its debut on the streamer with the 2025-2026 season. As the result of an integration between the platform and the NBC Sports production team, Peacock will give basketball fans special functions that make watching NBA games more convenient in their living rooms or on their phones. Multiview and key plays, two popular YouTube features, are coming to the NBA on Peacock. The idea is to provide viewers with an immersive NBA experience. NBCUniversal shared the news at the NBC Upfront presentation at Radio City Music Hall in New York City. Continue reading NBCU Enhances Streaming Features for Peacock NBA Debut

Fresh off its legal victory in the years-long courtroom battle with Apple, Epic Games is getting ready to relaunch “Fortnite” in the App Store with a Rewards program offer that encourages people to use its own payment option rather than the iPhone maker’s system. Gamers who make purchases in “Fortnite,” “Rocket League” or “Fall Guys” using Epic’s payment system will get 20 percent credited back as Epic Rewards. The global offer for those in-game purchases is good in perpetuity, whether made using iOS, Android, a PC or the Web, as long as Epic’s payment system is used. Continue reading Epic Games Rewarding Players for Using Its Payment System