By
Paula ParisiJune 24, 2025
Meta Platforms has debuted a new “performance AI” smart glasses line with Oakley, the sports brand owned by global eyewear giant EssilorLuxottica. The move builds on Meta’s existing partnership with Ray-Ban, another EL brand. Starting at $400, the Oakley Meta HSTN glasses are targeting athletes with 3K video recording for POV capture — kind of like the GoPro of eyewear. Promising eight hours of battery life, the glasses also play music and provide notifications. A limited-edition $400 version of the Oakley Meta HSTN is available for preorder on July 11 with the rest of the collection dropping “later this summer.” Continue reading Meta and Oakley Target Athletes with AI Smart Glasses Line
By
Paula ParisiJune 23, 2025
Avid is deploying its popular Media Composer and Avid NEXIS tools at Amazon MGM Studios via the cloud using Amazon Web Services (AWS). The integration will enable the studio’s customers to use Avid’s editing and storage solutions via the cloud in a way that fits their specific production needs. Avid has been collaborating with Amazon MGM Studios for the past three years, and at the NAB 2025 show expanded the partnership to include the Avid on AWS production framework, offering studios, broadcasters, and streaming services cloud access to Avid’s post-production solutions on AWS. Continue reading Amazon MGM Studios Offering AWS Cloud-Based Avid Tools
By
Paula ParisiJune 23, 2025
Adobe has released a camera app called Project Indigo that makes smartphone cameras more “SLR-like,” with “full manual controls, a more natural look and the highest image quality that computational photography can provide — in both JPEG and raw formats.” The Project Indigo app is available free, for now, on iOS from Adobe Labs, which quietly announced the product on its research website. The app aims to leverage a decade’s worth of advances in computational photography to help mobile photographers improve low-light and high dynamic range (HDR) image capture. Continue reading Adobe Project Indigo iOS App Improves Smartphone Photos
By
Paula ParisiJune 23, 2025
TikTok is reporting that TikTok Shop’s U.S. sales have increased 120 percent in 2025 compared to the same period last year. However, this announcement was made as reports surfaced that TikTok owner ByteDance is disappointed that the U.S. performance of TikTok Shop is falling far short of its original tenfold growth goal to $17.5 billion in 2025. The company reportedly moved to “drastically lower that objective” prior to touting its performance this month. Meanwhile, President Trump recently extended the deadline for ByteDance to sell the U.S. operations of TikTok, pushing the cutoff to September 17. Continue reading TikTok Shop’s U.S. Sales Improve but Still Fall Short of Goals
By
Paula ParisiJune 20, 2025
U.S. streaming viewership exceeded cable and broadcast audiences combined in May, an industry first. Streaming amassed a record 44.8 percent of total U.S. television usage, inching past cable and broadcast’s combined 44.2 percent of audience according to Nielsen. In the four years since Nielsen launched The Gauge measurement report in May 2021, U.S. streaming viewership grew by 71 percent while cable and broadcast viewing declined by 39 percent and 21 percent, respectively, with traditional TV showing “surprising resilience,” the current report notes. During those four years, “Netflix has gone wire-to-wire as the leading SVOD provider,” according to The Gauge. Continue reading Streaming Viewership Tops Cable & Broadcast for First Time
By
Paula ParisiJune 20, 2025
Netflix has struck a first-of-its-kind deal to carry live TV in France. Beginning in the summer of 2026, subscribers in France can view TF1 Group live channels as well as on-demand content from TF1+ on Netflix as part of their existing subscriptions. TF1 and Netflix have long worked together on co-productions including “Les Combattantes” and “L’Agence.” “This new kind of partnership will provide audiences in France with exciting new ways to enjoy TF1 programming and offer Netflix members in France even more variety and choice,” Netflix said. The agreement will see Netflix carrying all five of TF1’s broadcast channels in addition to some 30,000 hours of on-demand content. Continue reading Netflix Expanding into Live TV in France with TF1 Group Deal
By
Paula ParisiJune 20, 2025
Disney has become the latest entertainment giant to put ad inventory on offer through Amazon DSP, the tech giant’s demand-side platform that connects advertisers to channels for programmatic as well as premium ad purchasing and analytics. The integration, to be implemented in the coming months, links the Disney Real-Time Ad Exchange (DRAX) with Amazon DSP, providing direct access to inventory across platforms including Disney+, ESPN and Hulu along with data insights from both companies. The deal is one of many such alliances announced in proximity to the Cannes Lions International Festival of Creativity, where Roku, Netflix and Yahoo also signed up with Amazon DSP. Continue reading Disney Integrates Real-Time Ad Exchange with Amazon DSP
By
Paula ParisiJune 18, 2025
A little over a year since the beta release of its conversational AI search and discovery tool, Cineverse is making cineSearch commercially available to business customers. The Los Angeles startup says its AI-powered framework “solves” the content-hunt quandary for digital networks and streaming services, finding programming across all streaming platforms. Cineverse is making cineSearch available for commercial licensing to OEMs and streaming platforms via the company’s own sales team and through Google Cloud Marketplace. CineSearch was developed using Google’s AI ecosystem — specifically Vertex AI platform and the Gemini 2.0 Pro model. Continue reading CineSearch Is a New AI Discovery Tool for Streaming Content
By
Paula ParisiJune 18, 2025
Amazon Ads has entered into an exclusive deal with Roku that will provide “advertisers access to the largest authenticated CTV footprint in the U.S.” The offering will be powered by Amazon DSP — the company’s omnichannel marketing solution. The integration combines Amazon Fire TV users with Roku’s customers for logged-in reach to what Amazon estimates is 80 million Connected TV households, which equals just over 80 percent of CTV households, according to Comscore data. Addressability will also be enhanced across top streaming services integrated with the two operating systems. The deal was announced during the Cannes Lions International Festival of Creativity. Continue reading Amazon Teams with Roku for Exclusive CTV Advertising Deal
By
Paula ParisiJune 18, 2025
Meta Platforms is opening its WhatsApp messaging service to advertising. The company revealed that three ad modules will roll out gradually. The ads will be positioned under WhatsApp’s Updates tab, a section discreet from WhatsApp’s users’ message inboxes and private chats. The Updates tab is also the entry point to WhatsApp’s Status feature, which lets users share photos, videos and text that disappear after 24 hours, similar to Instagram Stories. Meta says the Updates tab gets 1.5 billion visitors per day. The company is also seeking to monetize WhatsApp’s Channels feature by offering paid subscriptions and promoted Channels. Continue reading Meta Platforms Is Gradually Bringing Advertising to WhatsApp
By
Paula ParisiJune 17, 2025
Google is testing podcast-like audio search summaries generated by AI. Audio Overviews uses Google’s latest Gemini models to generate “quick, conversational audio overviews for certain search queries.” It can be enabled through Google Labs, the company’s public-facing portal to AI experiments. An Audio Overview “can help you get a lay of the land, offering a convenient, hands-free way to absorb information,” Google says, noting that the feature displays search results “right within the audio player” to make it easy to delve further. Google already had AI audio summaries in NotebookLM and Gemini. Like those, Search features AI discussion “hosts.” Continue reading Google Is Testing ‘Hosted’ GenAI Audio Summaries in Search
By
Paula ParisiJune 17, 2025
Snapchat has introduced new editing tools designed to make it easier for creators to produce and share content on its platform. Capabilities of the new “Timeline Editor” include generating videos from saved Memories and viewing video content in a chronological way, making it simpler to move and rearrange clips. The “Create a Video” feature provides templates that let users select Memories vids, pick a song from the Snapchat Sounds library and generate a custom video compilation. The ability to auto-save public Stories to profiles has been added as Snapchat seeks to build-out creator tools to compete with Instagram and TikTok. Continue reading Snapchat Expands Its Video Editing Tools and Adds Analytics
By
Paula ParisiJune 17, 2025
Startup Zencoder (formerly For Good AI) has launched a cloud-based AI-powered E2E testing agent that simplifies the pipeline from initial code to production-ready applications. Now in public beta, Zentester tackles “verification,” which Zencoder founder and CEO Andrew Filev calls “the missing link” in scaling AI-created code from concept to market-ready app. That complicated process is often delayed by a bottleneck in final testing. Zentester is designed to take that late-stage verification process “from days to hours,” Filev says. Zentester has the typical agent superpowers — seeing and interacting as users do by clicking buttons, filling in forms and navigating workflows. Continue reading Zencoder Testing Agent Shaves Weeks Off App Development
By
Paula ParisiJune 16, 2025
Fox Corporation’s Tubi free ad-supported streaming service has partnered with Kickstarter to support independent filmmakers raising funds on the crowdfunding platform. The deal will bring more than 20 Kickstarter-funded films to Tubi for an exclusive period beginning this fall. As part of the arrangement, Tubi has joined with Kickstarter to launch the FilmStream Collective fund, which will channel completion funds to filmmakers active on the platform. Tubi reaches over 97 million monthly active users worldwide with FAST entertainment in the form of on-demand movies and TV episodes, including original content. Continue reading Tubi Is Joining Forces with Kickstarter to Support Indie Films
By
Paula ParisiJune 16, 2025
Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world. Continue reading Meta Rolls Out AI Video Editor Available via App and the Web