Researcher Claims Facebook Timeline Increasing Brand Page Engagement
By Karla Robinson
March 28, 2012
March 28, 2012
- The researcher Simply Measured has found that brands are getting 46 percent more engagement on average with the help of Facebook’s Timeline.
- Topping the list of brands in percentage of change, Livestrong saw its engagement increase 161 percent, while Toyota experienced a 156 percent jump.
- The jump in numbers may be inflated since the results are based on only 15 brand pages, but it is weighted to take into account the engagement per post.
- The data also shows that responses to status updates fell with the new format, but users are interacting 65 percent more with videos and photos.
- “Facebook reported that a week after introducing Timeline, some 8 million brands — roughly one-fourth of the brands on Facebook — had upgraded to the new design,” explains Mashable. “Those that didn’t will be ported over to Timeline on March 30.”
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.