AWS on Agent Push, Adds Claude Enterprise in Marketplace

Amazon Web Services has created the AI Agents and Tools virtual store within the AWS Marketplace, which has added Anthropic’s Claude for Enterprise as a full-featured software-as-a-service solution. In addition to deepening ties between Anthropic and investor Amazon, the move marks a significant expansion of accessibility to a powerful LLM previously available only through Anthropic or via API through Amazon’s Bedrock developer platform. As part of its agentic push, AWS unveiled AgentCore, a developer tool that helps enterprise developers create, deploy and implement AI agents using any framework or model, and announced a $100 million investment in agent development.

Formally positioned as Amazon Bedrock AgentCore, the tool “helps developers bridge the critical gap between proof of concept and production for AI agents,” allowing organizations to move from prototype to applications with agentic tools AWS says can scale to millions of end-users. Customers are already building with AgentCore, according to a news release summarizing activity at the AWS Summit New York, where the announcements were made.

AgentCore “can work with open source or custom AI agent frameworks” and comes with an AgentCore SDK, notes a blog post that explains the agent-building process, including the example of creating a customer service agent.

TechRadar reports “the AgentCore platform looks to give developers everything they need to create and deploy advanced AI agents,” a process AWS VP of Agentic AI Swami Sivasubramanian says “is still too hard, because of the dynamic and autonomous nature of agents and their effects in production.”

For those wanting an off-the-shelf solution, the AI Agents and Tools store makes the AWS Marketplace “a single destination where customers can find everything needed for successful AI agent implementations,” Matt Yanchyshyn, VP AWS Marketplace and partner services, explains on ZDNet.

The new Tools store utilizes AI-powered search that lets users “describe the functions that they’re looking to automate in natural language prompts” then recommends “specific agents and accompanying solutions for implementation and support,” ZDNet reports.

In addition to being a place for customers to browse and buy third-party AI agent solutions, the new store is also a place where the more than 140,000 global members of the AWS Partner Network (APN) “can quickly bring their AI agent solutions to market,” according to the company.

A blog post on Claude for Enterprise in the AWS Marketplace describes it as a “buy,” not build, solution that provides “a complete AI collaboration resource that requires no development work.”

A backgrounder on the $100 million investment in the AWS Generative AI Innovation Center includes examples of how clients including Warner Bros. Discovery and BMW are turning AI into “real businesses.”

Related:
AWS AI Head Calls Agents ‘the Most Impactful Change We’ve Seen Since the Dawn of the Internet’, TechRadar, 7/16/25
Amazon’s $8 Billion Anthropic Investment Rumors Suggest It Would Rather Sell AI Infrastructure Than Compete with ChatGPT and Gemini, Tom’s Hardware, 7/14/25
AWS Kiro Agentic AI Developer Tool Now Free During Preview, ETCentric, 7/17/25

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