HBO Exec Says Viewers are Watching Original Programs on HBO GO
By Karla Robinson
February 29, 2012
February 29, 2012
- HBO Co-President Eric Kessler reports that 75 percent of all viewing on HBO GO is dedicated to original programming with movies only accounting for 20 percent, and sports programming taking up the last 5 percent.
- This announcement aligns with a trend that rival Netflix has been seeing where the majority of the viewing on its streaming service involves TV content, not movies.
- Of the movies viewers watch on HBO GO, 80 percent were new releases. Here, HBO has the advantage over Netlfix, which has a very limited selection of new films.
- “Netflix still has a large lead in the device world, however, which is something that HBO is trying to change,” GigaOM reports. “HBO GO recently became available on Roku streaming players and Samsung TVs, and Kessler announced that the service would launch on the Xbox 360 on April 1 — which coincides with the season opener of HBO’s ‘Game of Thrones.'”
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