March 27, 2013
As part of its new initiative to offer original content, Amazon has announced production of a comedy series based on the Columbia Pictures film “Zombieland.” The series will have the same name and will be available for free to subscribers of Amazon Instant Video and LOVEFiLM. This marks the seventh original comedy series added to the new lineup from Amazon Studios, which will also feature six pilots for children.
“Like competitors Netflix and Hulu, Amazon has been swiftly moving to fund and sign deals to bring both original and licensed content to its Amazon Instant Video service,” reports TechCrunch. “In addition to deals for popular shows like ‘Downtown Abbey,’ its original production arm, Amazon Studios, has already begun production of six other comedy shows, including ‘Alpha House,’ ‘Browsers,’ ‘Dark Minions,’ ‘Onion News Empire,’ ‘Supanatural’ and ‘Those Who Can’t.'”
Not all of the shows are guaranteed to have a future. Amazon will determine which of the 13 original programs make it to full-season productions based on feedback from viewers, who will serve as the ultimate judges.
“It’s a similar process to how TV pilots are traditionally launched, except that this time around, it’s Amazon customers who are helping to make the final call,” adds TechCrunch.
With “Zombieland,” Amazon is banking on the success of the film to bolster the show.
“’Zombieland’ is a fan favorite and we can’t wait to see where this story line goes in a serialized format,” said Roy Price, director of Amazon Studios. “We’ve been announcing a lot of exciting exclusive content for Prime Instant Video, like ‘Downton Abbey,’ ‘Under the Dome,’ and ‘Justified,’ and we think adding original shows to that lineup is going to make Prime even more enticing for customers.”
In addition, Amazon Studios is experimenting with leveraging crowdsourced content, including the digital comic “Blackburn Burrow.”
“It also optioned ‘Seed,’ an Amazon-published, Southern horror novel, now getting a big-screen adaptation,” notes the article.