Verizon go90 Strikes Multiyear Mobile Agreement with the NBA

Verizon has signed a deal with the NBA designed to generate more interest in its go90 mobile video service among younger consumers. As part of the content and marketing partnership, “go90 will feature NBA videos such as daily highlights, original content and access to live out-of-market games through NBA League Pass,” reports The Wall Street Journal. The NBA and Verizon are also planning to collaborate on original exclusive series for the millennial-focused go90. “The platform already features short-form content from partners including the National Football League, Comedy Central and Machinima and has signed a major advertiser commitment with Publicis Groupe.”