Twitter Users Driving TV Viewership and Brand Engagement

New research by Twitter suggests that 87 percent of tweets about TV originate on mobile devices, 85 percent of Twitter users active during prime time tweet about television, and last year there were one billion tweets about TV. Adweek has posted a compelling infographic that offers additional findings, including: “4 in 5 users active during prime time hours have mentioned brands in their tweets. Users who tweet about TV have twice the influence as those users who only tweet about brands. When a TV show has a hashtag integration, there is a 20 percent increase in tweets per minute.”