TV Execs Predict Significant Changes in Content Delivery
By Rob Scott
June 22, 2011
June 22, 2011
- At the Elevate Video Advertising Summit in New York earlier this month, executives from Comcast Interactive Media, Turner, Disney and ESPN agreed that in two years 75 percent of television content will be available online and on mobile devices.
- For an increasing number of consumers, the line between traditional TV content and Web video is blurring.
- The immediate hurdles involve negotiating broadcast rights across platforms and addressing the threat of broadband usage caps and fees.
- Regardless, it seems the concept of “TV Everywhere” is inevitable.
- “It’s interesting to think of what the definition of a TV is,” said Comcast’s Matt Strauss. “My kids think an iPad is a TV. People don’t think of TV anymore, they just think of video. For us, in the broader context of what we’re doing, we’re beginning to migrate everything to Internet video.”
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