NBC Inks Deals with Digital Celebrities to Promote Olympics

To lure millennials to watch the Rio Olympics, which run August 5 to 21, NBC is enlisting 24 Internet celebrities to build buzz. For the first time, NBC is using a portion of its marketing budget on digital influencers such as German DJ/comedian Flula Borg, who has 779,000+ YouTube fans, to appear in videos with U.S. Olympic athletes, including Michael Phelps, Missy Franklin, Maya Moore and Claressa Shields. The YouTube celebrities tapped for videos have 120 million followers on YouTube, Facebook, Twitter, Instagram and Vine. Continue reading NBC Inks Deals with Digital Celebrities to Promote Olympics

Facebook Takes Aim at YouTube with Mobile Video Features

Facebook is testing new mobile video features for its Android app, including subscription-based video channels and a dedicated video tab that incorporates video search, which would provide brands with the opportunity to target ads based on keywords. Enhancing the mobile viewing experience is the next step toward making the social platform more video-centric and ramping up competition with YouTube. However, Facebook needs to convince its users to watch video mixed with other content and, especially for advertisers, show successful video completion rates. Continue reading Facebook Takes Aim at YouTube with Mobile Video Features

Jukin Media Creates Variety of Opportunities for Viral Videos

Jukin Media has created a business model that leverages social media and the financial possibilities involving viral videos. The company searches for popular online videos, pays the video creators, “and then licenses clips out to digital media companies, brands and morning news shows,” explains The Wall Street Journal. “Think of it as Getty Images for viral videos,” said Jukin CEO and founder Jon Skogmo, who has also launched social channels that feature the unique content. The clips are becoming popular for advertising as well. “Brands are very attracted to this type of user-generated content,” said Skogmo, “especially when they’re seeing everyday people playing with their products.” Continue reading Jukin Media Creates Variety of Opportunities for Viral Videos

Microsoft Stream Offers Familiar Video Tools for Businesses

Microsoft introduced Stream, a service that will allow businesses the ability to share internal video easily and securely. Now available as a free preview, Stream offers the same easy-to-use, flexible tools as YouTube, but with security tools for enterprise content. Office 365 already has a Video tool, and Microsoft’s idea is to eventually and seamlessly merge the two services. Unlike Office 365, Stream will make use of tools — including likes, comments, and recommendations — found in consumer platforms such as Vimeo and YouTube. Continue reading Microsoft Stream Offers Familiar Video Tools for Businesses

Top Internet Celebrities Paid to Make Move to Facebook Live

Last month, Facebook announced it would pay $50 million to 140 media companies and celebrities to create videos for Facebook Live. What’s getting attention now are the 15 percent of those recipients who are Internet celebrities popular on platforms such as YouTube, Vine, Snapchat and Instagram. Those celebrities will reap approximately $2.2 million over the next few months to focus their video broadcasts on Facebook Live rather than competing sites. As of yet, Facebook hasn’t determined how to generate revenue from Live. Continue reading Top Internet Celebrities Paid to Make Move to Facebook Live

YouTube Faces Rivals, Diversifies to Capture Niche Audiences

For the first time, Internet video pioneer YouTube has had to take into account that its dominance is being challenged, most notably by Facebook, Snapchat and Amazon. Now, YouTube has more than a billion users, an app audience of 18-to-49-year-olds that dwarfs that of any U.S. cable network, and an average mobile viewing session more than 40 minutes long. To keep ahead of the competition, YouTube has diversified, with apps devoted to specific niche audiences: YouTube Music, YouTube Kids and YouTube Gaming. Continue reading YouTube Faces Rivals, Diversifies to Capture Niche Audiences

ABC News to Provide Live Convention Coverage via Facebook

YouTube, Twitter and Facebook already announced video plans for the Republican and Democratic National Conventions. Now Facebook has unveiled an additional partnership. “ABC News plans to deliver around-the-clock live coverage on Facebook” for both conventions, reports Variety. “Throughout each day and between the speeches in primetime, ABC News’ curated Facebook feed will provide live video of on-the-scene interviews, protests and other breaking news,” while “Facebook will provide ABC News with exclusive, real-time data during major speeches that it will use across TV and digital platforms.” Continue reading ABC News to Provide Live Convention Coverage via Facebook

‘Aliens’ Panel to Stream from Comic-Con via YouTube Service

20th Century Fox Home Entertainment will be at Comic-Con International in San Diego this week celebrating the 30th anniversary of James Cameron’s sci-fi thriller “Aliens.” According to Variety, “Fox is for the first time using YouTube’s new mobile live streaming service to let the original cast of the movie talk to a global audience.” Streaming the Saturday panel will mark the first time a Hollywood studio uses the service. The panel will feature Cameron, producer Gale Anne Hurd, and actors Sigourney Weaver, Bill Paxton, Lance Henriksen, Paul Reiser, Michael Biehn and Carrie Henn. The “Aliens” 30th anniversary limited edition Blu-ray and digital release will be available September 13. Continue reading ‘Aliens’ Panel to Stream from Comic-Con via YouTube Service

Vevo Puts Emphasis on Social with Rebranding and New App

Vevo, launched by Sony Music Entertainment and Universal Music Group in 2009 to sell digital advertising, is going through a rebranding. About 400 million people watch the company’s relatively small catalog of 200,000 music videos, but they primarily watch them on YouTube. Vevo wants to change that. Although it already had an app, it’s rolling out a brand new one that Vevo hopes will not only capture viewers but keep them there with conversations and social media. The company also plans to roll out an ad-free subscription tier. Continue reading Vevo Puts Emphasis on Social with Rebranding and New App

YouTube, Facebook to Stream Video from Political Conventions

Earlier this week, we reported that Twitter is partnering with CBS News to live-stream video content from the Democratic and Republican National Conventions. Now YouTube and Facebook have announced they also plan to offer live video. Google’s YouTube will serve as the official streamer for both parties’ conventions (as it did in 2012), which this time will include 360-degree video with an option for VR viewing. Facebook plans to set up media lounges at both conventions and has invited 22 media organizations to broadcast from their spaces. Continue reading YouTube, Facebook to Stream Video from Political Conventions

Google Report Answers Music Industry’s Copyright Complaints

The tension between Google’s YouTube and the music recording industry still roils. Google says that YouTube has made payments topping $3 billion to the music industry, but the music industry claims that YouTube’s rates are lower than those paid by SoundCloud and Spotify, both ad-supported. Music is important to YouTube, but YouTube — with its enormous audiences — is also important to the music industry. They need each other, but neither will budge. Now a Google report spells out its point of view. Continue reading Google Report Answers Music Industry’s Copyright Complaints

USA Gets Creative with Social Marketing of ‘Mr. Robot’ Return

The second season of the series “Mr. Robot” debuts this evening. But three days earlier, fans of the USA Network series who tuned into Facebook Live to watch a Q&A with the cast of the series, moderated by comedian Keegan-Michael Key, got a surprise showing. In a twist that emulates the show’s themes, fsociety, the show’s hacker organization, broke into the live Q&A to deliver a rant about the interview, followed by a sneak preview of the debut episode of Season 2. Then the full episode disappeared. Continue reading USA Gets Creative with Social Marketing of ‘Mr. Robot’ Return

Disney Accelerator’s New Startups Address Robotics, AI, VR

The Walt Disney Company has invited nine new companies into its 2016 Accelerator program. Disney Accelerator, now in its third season, has gained a desirable profile as several alumni have inked partnership deals with Disney. Among them are Sphero, creator of the BB-8 droid “Star Wars” toy and sports data platform StatMuse, which now works with Disney’s ESPN. One of this year’s invited startups, says The Walt Disney Company’s senior vice president of innovation Michael Abrams, is an internal project team. Continue reading Disney Accelerator’s New Startups Address Robotics, AI, VR

Unplugged: YouTube’s Online TV Service Expected Next Year

YouTube has been developing an online TV service for today’s cord cutters, expected to launch early in 2017, and has reportedly been working on deals with ABC, CBS, ESPN and other major broadcasters. However, the video platform may pass on smaller cable networks, in hopes of creating YouTube channels with related video content. In May, Bloomberg reported that the $35-per-month service would be called Unplugged and could include smaller bundles of add-on channels. “Online TV services are still young, and there’s plenty of market for YouTube to go after,” suggests The Verge, noting that current obstacles include the availability of networks on services such as Sling, and the emergence of standalone services from CBS and soon, ESPN. Continue reading Unplugged: YouTube’s Online TV Service Expected Next Year

Music Industry, YouTube in Stalemate Over Copyright Tracking

The music industry and YouTube disagree over the efficacy of YouTube’s Content ID system, which tracks content for which royalties are due. According to YouTube, Content ID is 99.7 percent accurate and responsible for $3 billion in payments to the music industry. However, music rights holders put Content ID’s accuracy at about 50 percent, adding that they must engage in time-consuming daily manual searches to find offenders. Also at issue are rates, with YouTube’s payments considerably less than those from other streaming services. Continue reading Music Industry, YouTube in Stalemate Over Copyright Tracking