Google Presents Three Phones: Pixel 4a, Pixel 4a 5G, Pixel 5

Google recently unveiled three new Pixel phones — the $349 Pixel 4a, available for preorder and shipping on August 20; the 5G-enabled Pixel 5, shipping in the fall; and the Pixel 4a with 5G, priced at $499 and also shipping in the fall. According to Google, issues related to the COVID-19 pandemic prevented the Pixel 4a from debuting significantly earlier. The Pixel 4a, $50 less than last year’s Pixel 3a and the iPhone SE, stands apart from several competitors with its camera and “clean version” of Android. Continue reading Google Presents Three Phones: Pixel 4a, Pixel 4a 5G, Pixel 5

Alphabet Reports Robust Growth For YouTube and Cloud

Alphabet revealed Q4 operating income of $9.3 billion, well short of a “consensus projection” of $9.9 billion. FactSet reported that this is the ninth out of 10 quarters that the company missed projections on that metric. Its Q4 revenue, $46.1 billion, also fell short of analyst expectations of $46.9 billion. In after-hours trading, shares dropped 4.7 percent, but were up 11 percent for the year by Monday’s end. The news wasn’t all grim: for the first time, Alphabet revealed growth numbers for YouTube and cloud computing. Continue reading Alphabet Reports Robust Growth For YouTube and Cloud

YouTube, Facebook Step Back From Their SVOD Strategies

Although YouTube made a splash announcing its plans to produce scripted entertainment, the platform is pulling back from that ambition, which it once saw as the tip-of-the-spear for its $12-per-month ad-free YouTube Premium. The arena of Subscription VOD has become more crowded than ever, as Apple, Disney, WarnerMedia’s HBO Max and, next year, NBCUniversal’s Peacock join stalwarts Netflix, Amazon, Hulu and HBO. YouTube chief business officer Robert Kyncl calls the sector “as crowded as L.A. traffic.” Continue reading YouTube, Facebook Step Back From Their SVOD Strategies

Ad-Supported YouTube Originals to Be Free For Everyone

YouTube has released new details regarding its previously announced transition to ad-supported free content to be made available via YouTube Originals. According to a statement from the YouTube team: “New YouTube Originals series, movies, and live events released after September 24, 2019 will be made available to non-members to watch for free, with ads. For series, members will get immediate access to every episode of a new season, while non-members will have to wait for each new episode to be released.” Continue reading Ad-Supported YouTube Originals to Be Free For Everyone

YouTube to Roll Out Free Originals, Measurement Analysis

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

YouTube Taps Ben Relles to Lead Programming Innovation

Google’s YouTube is planning new original programming with a focus on live specials and interactive content. Ben Relles, former head of unscripted for YouTube Originals, will assume his new role as head of innovation to lead the initiative. Reporting to Susanne Daniels, global head of original content, Relles will be responsible for the development of new scripted and unscripted original programming intended to foster interaction and engagement with viewers. Interactive content has been getting more attention since the success of Netflix’s “Black Mirror: Bandersnatch.” Continue reading YouTube Taps Ben Relles to Lead Programming Innovation

Consumers Frustrated by the Number of Streaming Options

The massive growth of streaming entertainment options may present a downside. According to Deloitte’s latest annual Digital Media Trends survey, 47 percent of U.S. consumers indicate they are becoming frustrated with the increasing number of subscriptions and services required to access the media content they want. In addition, 57 percent say they are also frustrated when their favorite movies and TV shows are no longer available due to the expiration of licensing agreements. There are more than 300 over-the-top options for video in the U.S. today, a number continuing to rise. Continue reading Consumers Frustrated by the Number of Streaming Options

YouTube Plans to Offer Free, Ad-Supported Originals in 2019

In a strategy shift, Google-owned YouTube plans to make much of its original video programming available for free starting next year. YouTube Originals will be offered as free, ad-supported content, rather than exclusively available via the $11.99-per-month YouTube Premium subscription service (formerly called YouTube Red). YouTube will continue to greenlight scripted productions, but plans to scale back in order to focus on more mainstream celebrity-driven and creator-based reality offerings. YouTube refers to the new strategy of combining ad-supported and SVOD programming as “Single Slate.” Continue reading YouTube Plans to Offer Free, Ad-Supported Originals in 2019

Lenovo Debuts the First Smart Display With Google Assistant

Lenovo has begun shipping smart displays integrated with Google Assistant that will allow users to visually interact with the voice assistant. The device was first shown at CES 2018, where it was demonstrated instantly displaying maps and sending them to the user’s phone. Assistant can also show step-by-step visuals of a recipe, present a visual weather summary, manage to-do lists — all capabilities similar to those of Echo Show. A three-month YouTube Premium subscription comes free with the purchase. Continue reading Lenovo Debuts the First Smart Display With Google Assistant

New YouTube Premium and Music Services Go International

On Monday, YouTube increased international distribution of YouTube Premium, with its streaming hit “Cobra Kai” and other original content — and YouTube Music, with the Beatles’ album catalog. Both services have been available in the U.S., Australia, New Zealand, Mexico and South Korea, and the move represents a major push into international territories. YouTube Music, which is offered as an ad-supported free service or as the subscription-based Music Premium, is now available in both forms in the U.K. Continue reading New YouTube Premium and Music Services Go International

YouTube Splits Red into YouTube Music and YouTube Premium

Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium