YouTube Intros Audio Ads, Targeting Based on Music Genres

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

YouTube’s New Video Policy Places the Onus on Creators

Beginning in January 2020, YouTube will begin enforcement of a new policy that blocks data collection for content aimed at children. The result for content creators will be lower ad revenue; viewers will no longer see popular features such as comments and end screens. Google confirmed the new policy is the result of a $170 million settlement in September that YouTube reached with the Federal Trade Commission for allegedly violating children’s privacy rights under the Children’s Online Privacy Protection Act (COPPA). Continue reading YouTube’s New Video Policy Places the Onus on Creators

Podcasters Expand Audiences, Revenue With YouTube Clips

YouTube is quickly becoming a go-to site for podcasters to post video versions of programs also on Spotify, Apple Podcasts and other typical audio platforms. Although YouTube is not designed for podcasts, creators are figuring out ways to leverage the platform for revenue — and people are beginning to seek out podcasts on the site. In Canada, a recent survey revealed that 43 percent of people went to YouTube for podcasts in the last year, compared to 34 percent who went to Apple Podcasts and 23 percent who went to Spotify. Continue reading Podcasters Expand Audiences, Revenue With YouTube Clips

ComScore Measures Mobile Views in YouTube Partner Metrics

YouTube partner channels will now have access to mobile viewing metrics. Media measurement firm comScore added the metric to fill a major gap in its measurement offerings. About 70 percent of today’s YouTube video views take place on mobile devices such as smartphones and tablets, so previous measurements severely underreported the video views of many top content creators. The new data is now integrated into comScore’s Video Metrix for syndicated digital video measurement. Continue reading ComScore Measures Mobile Views in YouTube Partner Metrics

YouTube to Promote Links Between User Videos and Retailers

YouTube is debuting shopping ads that expand the ability to link to retailer’s websites from user-generated videos. The Google-owned company has already let advertisers link from their YouTube videos to their own websites. But now, anyone who shoots a YouTube video can opt in to a program that will create links to retailer websites for products highlighted in videos. The new feature is a response to the growing trend of user-generated product reviews and tutorials, and also adds shopping to the video-centric site. Continue reading YouTube to Promote Links Between User Videos and Retailers

YouTube Multi-Channel Network Sued By Music Association

The National Music Publishers Association (NMPA) has filed a lawsuit against Fullscreen, a multi-channel network of popular YouTube channels. The association claims that the company is using unlicensed music in its videos. Fullscreen serves more than 10,000 YouTube channels, including channels owned by Nintendo, Pepsi and Lexus. At the same time, the NMPA is forming an agreement in principle with Maker Studios for music licensing. Continue reading YouTube Multi-Channel Network Sued By Music Association

Jenna Marbles YouTube Channel Draws One Billion Views

Jenna Mourey, better known as Jenna Marbles, has reached over one billion views on her YouTube channel. The 26-year-old digital entertainer has developed an impressive following of fans (especially teenage girls) with her collection of five to eight minute videos. As she rants, performs impressions, creates parodies and pokes fun at celebrities, she may also end up becoming a pioneer of a new genre of online entertainment. Continue reading Jenna Marbles YouTube Channel Draws One Billion Views

YouTube Tells Advertisers Site Has 1 Billion Monthly Viewers

YouTube announced on Wednesday that it has reached the milestone of 1 billion monthly viewers. Google’s popular video-sharing subsidiary shared the news with advertisers at an extravagant upfronts presentation event at the YouTube Space production studio in Los Angeles, where Robert Kyncl explained that the amount of video the site streams on a monthly basis has grown 50 percent in the last year. Continue reading YouTube Tells Advertisers Site Has 1 Billion Monthly Viewers