NewTV Plans to Bring Hollywood’s A-Game to Mobile Video

Jeffrey Katzenberg and Meg Whitman formed NewTV to offer short original programming designed for smartphones. They believe they’re creating the next-generation HBO or Netflix, and many big players in Hollywood are betting they’re right. Katzenberg said that the holding company he co-founded, WndrCo, closed a $1 billion seed-funding round on July 31. Other backers include Disney, 21st Century Fox, NBCUniversal, Sony Pictures Entertainment, Viacom, AT&T’s WarnerMedia, Lionsgate, MGM, ITV and Entertainment One. Continue reading NewTV Plans to Bring Hollywood’s A-Game to Mobile Video

Katzenberg Envisions Next Wave of Entertainment for Mobile

Jeffrey Katzenberg, who left DreamWorks Animation last summer, is launching WndrCo, a new media and tech venture that has already raised nearly $600 million. During a Q&A in New York with Hearst Magazines president David Carey, Katzenberg said he is interested in the next wave of television, which he sees as a mobile experience. He cited the roughly $200,000 per minute that Netflix spends on content and the less than $100 a minute needed to produce most YouTube content, suggesting there’s an opportunity that falls between the two approaches. “He said a few companies have been successful at producing mobile-oriented original video for a few thousand dollars per minute — citing Vice Media, BuzzFeed and AwesomenessTV,” reports Variety. Continue reading Katzenberg Envisions Next Wave of Entertainment for Mobile