Mailchimp Aims For Entrepreneurs With Entertainment Unit

Marketing platform Mailchimp just launched its own entertainment division, Mailchimp Presents, to produce short-form original series, movies and podcasts with a focus on the common experiences and struggles of entrepreneurs and small business owners. “These folks are often isolated, thinking about work all the time,” said Sarita Alami, production lead of Mailchimp Presents, and the company’s senior manager of brand marketing. “We have this great opportunity to create content that resonates with them in a way that hopefully reminds them that they’re not alone.” Continue reading Mailchimp Aims For Entrepreneurs With Entertainment Unit

Facebook Plans to Introduce Original Programs This Summer

Facebook is meeting with Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners as part of its effort to debut original programs by the end of summer, say sources. The social media titan also said it will commit to hefty production budgets — up to $3 million per episode — similar to those of high-end cable shows, as well as more moderately priced shows costing mid-to-high six figures per episode. Facebook’s plan is to own as much of the content as possible. Continue reading Facebook Plans to Introduce Original Programs This Summer

Pandora Buys Ticketfly, Boosting Ticket Sales for Live Events

Pandora just bought ticketing company Ticketfly, a move that furthers the company’s goal to improve relationships with the musicians whose music it plays. Ticketfly will enable artists to promote live events and sell tickets to local listeners. Pandora’s move will likely nudge other streaming music services to follow suit. The Ticketfly purchase comes on the heels of Pandora’s development of its Artist Marketing Platform, AMP, a portal for artists. Pandora currently has 80 million monthly listeners, almost all in the U.S. Continue reading Pandora Buys Ticketfly, Boosting Ticket Sales for Live Events

New iPhone App Lets Users Share TV and Music Video Clips

A new app called Whipclip is making it easier for people to find, extract and legally share their favorite video clips from TV shows and music videos. At any given time, users can open the app, choose from a list of shows playing in real time and create snippets using the last two minutes of footage previously played from that show. It is reportedly that simple for users to create clips to be easily shared with friends through the app or across various social media platforms. Continue reading New iPhone App Lets Users Share TV and Music Video Clips