As Netflix strategizes its rollout of a cheaper, ad-supported subscription tier, industry analysts are citing HBO Max data to predict the plan will be a win for the streaming service. A survey by Insider Intelligence says that 67 percent of HBO Max subscribers are opting for the $14.99 per month ad-free streaming tier, while 28 percent have chosen the $9.99 ad-supported tier. Launched in June 2021, the economy tier offers access to the same movie and series content, but is capped at 1080p and without the convenience of downloading for offline viewing. Continue reading HBO Max Ad-Supported Tier Bodes Well for Netflix Ad Plans

Amazon Studios’ free streaming service IMDb TV has been rebranded Freevee as part of a global expansion. The ad-supported video on demand (AVOD) platform has in the past two years tripled its monthly active users, with growth driven by “rapid distribution across living room devices and mobile, an increasing slate of originals, frequently updated library of licensed content and more than 60 channels,” according to Amazon. Following a successful launch in the UK last September, Freevee will launch in Germany this year and plans to expand original programming by 70 percent in 2022. Continue reading Amazon Rebrands Its IMDb TV Streaming Service as Freevee