With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

In a major breakthrough, Nielsen has signed a multi-year deal with Dish Network to use data from its 14-million set-top boxes for ratings, in addition to its long-standing 40,000-household panel. The deal comes on the heels of comScore’s merger with Rentrak, which also measures set-top-box data, as that company attempts to challenge Nielsen’s dominance in TV audience measurement. The Dish deal, which is not exclusive, will let Nielsen improve ratings in local, smaller markets where panelists aren’t measured electronically. Continue reading Nielsen Breaks into Set-Top Box Data with Dish Network Deal