Vrse, a virtual reality content company headquartered in Los Angeles, recently brought on former Rdio chief executive Drew Larner as its chief operating officer. The company has also drawn investment from Andreessen Horowitz, Live Nation, Vice Media and Annapurna Pictures. It’s all about creating content that goes beyond gaming, notes chief executive Chris Milk. To that end, the company plans to produce its own content, through Vrse Works, and distribute its own and others’ through the Vrse app for VR headsets. Continue reading Vrse Envisions a Cinematic Future for Virtual Reality Content

Results from a new survey show that 41 percent of the adult population of the U.S. have either already tried a virtual reality headset or are interested in doing so. Not surprisingly, the majority of those in that 41 percent fall into the young (18–24 year old) demographic and the majority are male. That’s most likely because VR experiences, up until now at least, have mainly focused on gaming. But the new Kaleidoscope VR Film Festival is highlighting a wide range of content that most likely will interest a broader audience. Continue reading Travel Videos, Cartoons, Documentaries and More Turn to VR