By Emily Wilson
May 6, 2019
If you — like millions of others — log into Spotify via a free mobile account (and if you’re in the U.S. and have enabled voice controls), you might start noticing something new: voice-enabled ads. As part of increased investment in voice technology, the streaming service started a test period of these new ads, which encourage listeners to say verbal commands to take action based on the ad’s content. For now, Spotify is focused on promoted in-app content like branded playlists and podcasts, instead of directing listeners outside the app.
Continue reading Spotify Tests Voice-Enabled Ads on Mobile Devices in U.S.
By Meghan Coyle
January 26, 2016
Some traditional watch companies are taking a different approach to the wearables market than the tech companies that have joined the competition in recent years. Instead of manufacturing smartwatches with all of the bells and whistles of today’s smartphones, traditional watchmakers like Fossil are making wearables that look more like traditional analog watches. These devices only have basic fitness tracking and notification features, but they may be the key to helping wearables go mainstream. Continue reading Fossil’s New Smartwatches Mimic Design of Analog Watches