Spotify Tests Voice-Enabled Ads on Mobile Devices in U.S.

If you — like millions of others — log into Spotify via a free mobile account (and if you’re in the U.S. and have enabled voice controls), you might start noticing something new: voice-enabled ads. As part of increased investment in voice technology, the streaming service started a test period of these new ads, which encourage listeners to say verbal commands to take action based on the ad’s content. For now, Spotify is focused on promoted in-app content like branded playlists and podcasts, instead of directing listeners outside the app.

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Fossil’s New Smartwatches Mimic Design of Analog Watches

Some traditional watch companies are taking a different approach to the wearables market than the tech companies that have joined the competition in recent years. Instead of manufacturing smartwatches with all of the bells and whistles of today’s smartphones, traditional watchmakers like Fossil are making wearables that look more like traditional analog watches. These devices only have basic fitness tracking and notification features, but they may be the key to helping wearables go mainstream. Continue reading Fossil’s New Smartwatches Mimic Design of Analog Watches

Microsoft: Xbox Video Service Features Voice and Motion Controls

  • Microsoft is getting a boatload of new content for its Xbox video service intended to help it serve as a digital media hub. The company has struck deals with Comcast, Verizon, HBO and others.
  • Verizon and Comcast will be joining AT&T’s U-Verse to provide content, although while Verizon will include live video TV and video on demand, Comcast is testing the waters with its VOD library only. HBO Go streaming access will provide HBO original programming and movies from Warner Bros., Fox Searchlight and Universal Studios. Bravo, EPIX and Syfy are among the cable networks that will be available. Xbox’s international content will include the BBC, Channel 4, Channel 5 and LOVEFiLM in the UK; Antena 3, RTVE and Telefonica in Spain; and Televisa in Mexico.
  • But how do you get to the movies, TV shows, games and music that you want? Microsoft hopes you will command your Xbox with voice control, motion control and a Windows smartphone.
  • “This is incremental stuff but it’s still interesting. A source who’s played with the new service says it’s genuinely cool. Just as important, given that Microsoft has sold some 50 million compatible machines, it has (potential) leverage to do some really interesting stuff,” reports All Things D. “This is where Google TV would like to be, and it’s why Google is out pitching content guys for a relaunch this fall.”