Roblox Targets Advertisers, Diverse Users with New Features

As it seeks to build-out a metaverse, online game platform and game creation system Roblox is courting brands as well as older users (54 percent of the platform’s daily active users are said to be age 12 and below). The popular gaming platform is adding facial capture for users and offering advertisers digital billboards and links to branded destinations. Roblox has been trying to divide its users by age, and added authentication for those 13 and above last September for access to more adult content. As part of the content diversification critical to both initiatives, Roblox is increasing its Game Fund to $35 million. Continue reading Roblox Targets Advertisers, Diverse Users with New Features

Google Stadia Adds Party Stream and Resume Live Features

Google is introducing Stadia improvements including Party Stream, which lets players invite up to nine others to participate in a game session directly through the Stadia app, eliminating the need for a third-party intermediary. Friends can be invited to play along or just watch in any combination, limited to a total of 10. Stadia’s Party Stream chat makes voice and emoji reactions available. Party Stream is available beginning this week to desktop users and through the mobile web on Android. Also new, ”resume live stream” lets players switch Stadia games without having to end a live stream. Continue reading Google Stadia Adds Party Stream and Resume Live Features

Amazon Glow on a Mission to Help Families Stay Connected

Following last year’s “invitation only” rollout, Amazon has released the Glow projector for kids in the U.S. The touch-sensitive 19-inch Glow image can be used for gameplay, arts, storytime and more. It also has an 8-inch LCD screen for video calls, making it a way “for little ones to enjoy hands-on activities while adults simultaneously — and remotely — join in the fun” using a free app for smartphones and tablets. The $300 price includes a 1-year Amazon Kids+ subscription featuring thousands of books, games and the ability to chat with popular Disney characters. Continue reading Amazon Glow on a Mission to Help Families Stay Connected

Discord Premium Helps Creators Monetize Within the Platform

Discord has begun testing a Premium Membership feature that lets creators monetize their communities by offering subscriptions. The program allows content providers to offer tiered-access, create subscription-only channels, or paywall entire communities (which Discord calls “servers”). “With Premium Memberships, creators and community owners will have the ability to gate part or all of their server behind a paid subscription,” the company says. Many Discord communities have been offering that sort of experience by integrating services like Patreon, Twitch and YouTube. With Premium Memberships they’ll be able to do it natively through Discord. Continue reading Discord Premium Helps Creators Monetize Within the Platform

‘Vans World’ Opens Shop in the Metaverse via Gamer Roblox

Lifestyle apparel firm Vans has teamed with Roblox to bring skateboard destination “Vans World” to the online gamer’s vast audience. The creator of iconic footwear for boarders of all stripes is the latest brand to plant its flag in the metaverse, where kids are spending increasingly large chunks of time. Sony Music Entertainment, Gucci, BMG, Warner Bros. Pictures, Hasbro and Nike are among the firms that have partnered with Roblox, a global social platform with its own currency that in Q2 reported more than 42 million daily users who create and share immersive 3D experiences. Continue reading ‘Vans World’ Opens Shop in the Metaverse via Gamer Roblox

Virtual Reality Execs Advocate VR Standards, Open Systems

Execs from HTC, Hulu, GoPro and Black Box VR looked at “Tapping Virtual Reality’s Real Potential” during a panel discussion at CES 2018. Each company had its own strategies, but everyone agreed on one thing: the need for the nascent industry to create standards and adopt open systems. “If you’re making a fitness app, you don’t want to have to optimize for every platform,” noted HTC senior vice president of virtual reality Rikard Steiber. “It’s too hard, doesn’t scale and isn’t sustainable. We as an industry must push towards an open platform.” Continue reading Virtual Reality Execs Advocate VR Standards, Open Systems