IAB and MRC Join Forces to Develop AR Advertising Guidelines

The global augmented reality market is expected to reach $289 billion by 2030, according to a recent study by Research and Markets, and advertisers have taken notice. While the majority of revenue is generated by software, then hardware, the augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024, according to the Interactive Advertising Bureau. To help foster growth in that nascent sector, the IAB has teamed with the Media Ratings Council to create consistent definitions and measurement guidelines for ads within AR campaigns. Continue reading IAB and MRC Join Forces to Develop AR Advertising Guidelines

Apple Unveils New Advances in Artificial Intelligence Research

Apple recently announced advances in artificial intelligence research that could introduce more immersive visual experiences and enable sophisticated AI systems to run on the company’s popular mobile devices. Two new research papers highlight techniques for creating 3D avatars from video content and efficiently deploying large language models on devices challenged by limited memory. The real-time ability to create avatars and 3D scenes from an iPhone camera could bring a range of new possibilities for CE devices in areas such as synthetic media, telepresence, social interaction, virtual try-on and more. Continue reading Apple Unveils New Advances in Artificial Intelligence Research

3D Virtual Try-On: iPad App Helps You Shop for New Glasses

A new augmented reality e-commerce application for Glasses.com may not only revolutionize how consumers shop for eyeglasses, but could also have a significant impact on online shopping. The iOS app scans multiple angles of your face and uses a QR code (held up to your head) to determine the scale of your face. Then the app can superimpose glasses on images of your face to offer a virtual fitting room experience. Continue reading 3D Virtual Try-On: iPad App Helps You Shop for New Glasses