Zeiss, known for high quality lenses, has applied its knowledge of optics to the VR One GX, a phone-based head mounted display featured at CES this week. The HMD looks like the Samsung Gear VR, but there are a number of key differences inside. The lenses are designed to be distortion-free over the full field of view. They are designed to accommodate a wide range of interocular distances (so there is no need to adjust the lenses side-to-side). The ‘eye box’ is large and deep enough to accommodate eyewear, so anyone who wears glasses can leave them on when using the VR One GX. Continue reading Zeiss VR One GX: Superior Optics in a Well Designed HMD

Wear comfortable shoes and drink plenty of water, reads the advice on the CES media advisory. Navigating the record 2.4 million square feet, the equivalent of 50 football fields, is an endurance event. Much like a marathon, CES is best managed with a plan and a pace. The first 36 hours of the conference are filled with media briefings and product announcements that will add important detail to the geographic layout. Today, ETCentric provides you with a general guide of where to find key exhibits. Continue reading CES 2016: Exhibits Spread Out Across 2.4 Million Square Feet

CES 2016 will be the largest in the organization’s 49-year history, says chief economist Shawn DuBravac. With 2.4 million square feet of exhibit space — equal to 50 football fields — the show is expected to welcome 150,000 attendees, including 45,000 international visitors from 150 countries. DuBravac reported that the name of CES producer the Consumer Electronics Association has changed to the Consumer Technology Association, to better reflect its current mix of members including Uber, Lyft, Snapchat and Airbnb. Continue reading CES to Break Records, Showcase Key Tech Trends for 2016

The Oculus Rift and PlayStation VR are not the only anticipated virtual reality devices shipping this year. While VR fans may be disappointed that the HTC Vive release has been pushed to April, CEO Cher Wang hinted at December’s Vive Unbound Developers Conference in Beijing that Valve and her team recently made “a very, very big technological breakthrough” to the system that prompted them to push the original Q1 launch date in favor of a more sophisticated product. Wang did not offer details, other than to suggest that the company is poised to make a major announcement at CES. Continue reading CES 2016: HTC’s Chief Exec Hints at Major VR Announcement

ETC coverage of CES 2016 shifts to Las Vegas on January 4 and will feature the latest news and guidance for attendees. The ETC team will report from the Consumer Technology Association’s Top Trends and Global Market Report sessions on Monday afternoon. From there, we will go to CES Unveiled, the major press preview of many of the most noteworthy products to be displayed when the exhibit halls open two days later on January 6. Expect twice daily news briefs and as-its-published updates on the ETCentric app. Continue reading ETC Coverage of CES Resumes in January From Las Vegas

The second wave of virtual reality is here, and with it comes a burst of awareness and interest from young adults. The edgy and experimental virtual reality projects of the mid-90’s have given way to the consumer, with many news outlets billing 2016 as the “year of virtual reality.” I call out the two waves of virtual reality because many people in their early to mid twenties have no idea that the first wave ever happened, though the aesthetics, anxieties, and excitement that it produced seem to have carried into the modern perception of what virtual reality is today. Continue reading CES: Virtual Reality Has Young Adults Cautiously Optimistic

While companies prepare to release virtual reality experiences into the consumer market, an increasing flow of money and effort is going toward developing and buying augmented reality (AR) technology and ideas. Augmented reality is any situation where your personal experience with the world around you is enhanced, supplemented, or added to via personally worn technology. The AR space is getting busy and increasingly crowded as companies position themselves to secure a piece of a new media ecosystem that is projected to yield $120B in revenue by 2020. Continue reading CES: Augmented Reality Getting Ready in the Green Room

In 2016, virtual reality will go on a roller coaster ride at several theme parks. Plans for nine VR roller coasters are already slated, with haunted mazes and thrill rides in the planning stages. At the Wonderland amusement park, outside Toronto, Canada, the Thunder Run roller coaster will begin to offer virtual reality headsets, for an added fee, to a limited number of riders. During the off-season, the park tested the VR experience, where riders fly on the back of a fire-breathing dragon over a medieval village. Continue reading Virtual Reality Roller Coasters Are Coming to Theme Parks

As the first major tech show for “The Year of VR,” the upcoming CES is likely going to be instrumental in setting the tone for the next wave of virtual reality devices. Largely seen as a platform for gamers, it is this segment of consumers that could ultimately drive large-scale adoption of the medium. In anticipation, the show organizers have dedicated a conference track and expanded the floor space devoted to gaming and VR by 77 percent. The devices and interfaces that debut at CES will become the foundation for E3 later in the year. We expect multiple HMDs to be announced, but, for gamers, much of the attention will be on the interfaces. Continue reading CES 2016: Setting the Stage for VR Gaming’s Breakout Year

Virtual reality began to dominate headlines last year at CES, and that drumbeat will only grow louder this year. Falling at the beginning of the proclaimed release window for two of the flag bearers of the VR renaissance, Oculus and Sony, and accompanied by a bumper crop of hardware and software suppliers, VR is ready to emerge from the shadows of the early adopters and meet the general consumer. We expect to see innovative products in January from companies such as Google, GoPro, HTC, NextVR, Sixense, Yezz and others. Beyond gaming and 360-degree video, we’ll be watching for new approaches to live streaming sports and music events. Continue reading CES 2016: Virtual Reality Headgear, Platforms, Ecosystems

The increasing interest in virtual reality and rise of the app stores are expected to help make gaming a hot topic at January’s CES. Coming off its crowd-pleasing debut at the show last year, and with its consumer launch only months away, expect Oculus to monopolize the floor. And with it comes an array of manufacturers hoping to add a new dimension to the immersive gameplay experience with new peripherals. Meanwhile, the widespread adoption of game systems as entertainment hubs has created a new pipeline for indie developers to reach consumers. And let’s not forget the rise of eSports. Turner Broadcasting certainly hasn’t, and will be bringing its largest-ever showcase to prove it. Continue reading CES 2016: VR, Game Platforms, eSports Coming to Las Vegas

In addition to its 2.2 million square feet of exhibit space and product showcases, CES offers nearly 300 conference sessions covering the gamut of consumer technology. Its 36 different conference tracks explore industry sectors from Automotive to Wireless. These conference sessions leverage the presence of more than 48,000 senior-level executives and government officials, many of whom participate on panels or present as subject matter experts. ETC will cover the most relevant sessions from Las Vegas, January 5-9. Continue reading CES: Conference Tracks Explore Breadth, Depth of Innovation

At the Sundance Film Festival in January, the New Frontier program will host 30 virtual reality experiences, more than double the number from last year. Those 30 were chosen from a pool of 200 to 300 submissions. Most projects are artistic or experimental but two came out of Hollywood, highlighting continued interest there. Now, pointing to Facebook and Google’s big investments and recent VR experiments by the National Basketball Association and The New York Times, one market researcher projects virtual reality’s value at $70 billion by 2020. Continue reading VR Exploding at Sundance Fest, to Reach $70B Value by 2020

If you can’t wait until December 18 to see “Star Wars: The Force Awakens,” you’ve got a brand-new 360-degree immersive video series to enjoy. Lucasfilm’s ILMxLAB studio, partnered with Google and Verizon, just created a virtual reality experience, “Jakku Spy,” which is available on the official “Star Wars” Android and iOS apps and viewed via Google Cardboard. The VR experience puts the user in the desert world of Jakku, as a Resistance secret agent. New “vignettes” will be available every few days until the film’s debut. Continue reading ILMxLAB Debuts ‘Star Wars’ VR Series Ahead of Film Premiere

LucidCam successfully raised $100,000 on Indiegogo from 264 backers, and now is well on its way to creating the camera that sounds too good to be true: a $299 device that’s small enough to fit in a pocket and yet can shoot immersive virtual reality content. The company, headed by chief executive Han Jin, says the LucidCam team is now busy creating partnerships with content creators and brands — its first is with make-up brand Sephora — and reveals that the company will release its first 360-degree 3D video in December. Continue reading LucidCam Developing $299 VR Camera, Partners with Sephora