The Return of Cast Commercials: TV Stars Pitching Products

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

Popularity of Video Game Livestreaming Grows, Rivaling TV

Video game playing is becoming a new form of spectator sport as livestreaming popularity continues to soar. More and more, game companies are encouraging players to share clips of their gameplay highlights and stream them live. Jayson Love is the host of “MANvsGAME” — a popular Web show in which he broadcasts his gaming to Twitch — and between advertisers and subscribers, he’s poised to earn $100,000 next year just by playing games. Continue reading Popularity of Video Game Livestreaming Grows, Rivaling TV

Discovery Programming to be Available via Online Streaming

Time Warner Cable and Discovery Communications have reached an agreement that will allow the cable company’s subscribers to watch shows from the Discovery Channel and Animal Planet online. Discovery had previously been holding out on letting its shows be streamed because it wanted better ratings measurement for viewers on mobile devices. Now that Nielsen will soon make that data available, Discovery says it is on board. Continue reading Discovery Programming to be Available via Online Streaming

ESPN Sales Chief Says Digital Disruption is Key to Success

According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success

Simple.TV’s DVR Delivers Live Streaming to Mobile Devices

Simple.TV’s streaming DVR will be coming to the U.S. on December 12th, with recording and live streaming available for local devices, as well as TV delivered to Android and iOS apps. The $250 DVR supports several browsers and Roku players, and may even offer a Windows Phone app down the road. With options for premium services, TV-loving consumers who like to catch up with shows on-the-go will appreciate the added features. Continue reading Simple.TV’s DVR Delivers Live Streaming to Mobile Devices

Live-Streamed YouTube Music Awards Disorganized But Fun

YouTube hosted its first-ever YouTube Music Awards Sunday at Pier 36 in New York City, and viewers around the world got to stream the event live from their computers. Actor Jason Schwartzman and comedian and musician Reggie Watts were the unscripted hosts, while Spike Jonze was the creative director. The show attracted around 220,000 viewers at its highest point, and the whole event felt like a spontaneous, often chaotic, and not-at-all traditional award show. Continue reading Live-Streamed YouTube Music Awards Disorganized But Fun

Moto X Owners Treated to a Pixar Experience on Their Phones

Owners of the Google-powered Moto X phone had an unexpected cinematic experience waiting for them on the home screen earlier this week when a red sombrero icon appeared. Motorola teamed up with Pixar to create an animated narrative for the mobile device that flaunts the company’s newest platform with high-level technology. And the intention is to not only redefine what it means to create a narrative, but how and where users experience it. Continue reading Moto X Owners Treated to a Pixar Experience on Their Phones

Nielsen to Include Mobile Viewing in Its Television Ratings

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

Kantar Media to Measure TV Audiences from Set-Top Boxes

Kantar Media announced its plans to launch a TV audience measurement service based on data it will collect from more than one million set-top boxes. The syndicated Kantar Media Audience Advisor service, which will compete with industry leader Nielsen and other data firms such as Rentrak, intends to provide insights into viewer behavior, including program engagement and commercial ratings. Initial clients will include GroupM and Saatchi & Saatchi. Continue reading Kantar Media to Measure TV Audiences from Set-Top Boxes

Spacey Recommends TV Industry Give Viewers More Control

Actor Kevin Spacey’s recent MacTaggart lecture at the Guardian Edinburgh International Television Festival is generating a great deal of media buzz while it is busy making the rounds in the tech and TV industries. During his speech, the Academy Award winner discusses how Netflix and other companies are disrupting the traditional network and cable TV models. Spacey suggests that viewers want more control and that adopting a new distribution model could actually help curb piracy. Continue reading Spacey Recommends TV Industry Give Viewers More Control

TV Advertising Feels the Heat of Video Ads on Mobile Devices

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

Twitter Tests TV Trending Feature and Upgrades TweetDeck

As part of its ongoing effort to generate more traffic and potential advertising revenue, Twitter is testing new ways of bringing more television content to its platform. Currently, the company is testing a new feature in which links to TV shows appear as Twitter cards in a user’s Timeline. The cards’ click-through feature provides links to the show, related tweets and accounts that might be relevant to fans of that show. Separately, the company has announced that several updates to TweetDeck will make it faster and more convenient to use. Continue reading Twitter Tests TV Trending Feature and Upgrades TweetDeck

Nielsen Study Finds Links Between TV Viewing and Twitter

In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter

Watching Online Video Becoming an Interactive Experience

The experience of watching most online videos has so far been as passive as watching TV. However, several startups are developing new ways of creating interactive videos. These videos give the viewer the ability to select questions for an interview, change the course of a music video, or engage socially with video content. Some also provide content creators with a range of tools to embed websites and layer other content straight into the video. Continue reading Watching Online Video Becoming an Interactive Experience