Netflix is introducing its ad-supported tier in the U.S. starting November 3, at a monthly subscription fee of $6.99. The Netflix economy service will reportedly average between four and five minutes of ads per hour, with individual spots running 15 seconds to 30 seconds. Certain TV shows and movies won’t be included on the ad-supported tier due to contract restrictions. To provide advertisers with viewership measurement, Netflix will begin using Nielsen’s digital measurement service in the U.S. starting in 2023. This will mark the streaming giant’s first third-party ratings. Continue reading Netflix Ad-Supported Plan to Debut Nov. 3 for $6.99 per Month

ViacomCBS is teaming up with software and data company VideoAmp to develop a new advertising tracking and audience-measurement tool for linear and digital television programming. The move comes as networks and other content providers express increasing dissatisfaction over the methodologies of longtime industry measurement stalwart Nielsen, which media outlets claim has failed to accurately gauge viewers who have shifted from linear viewing to streaming on demand. Last month, Nielsen’s accreditation was suspended by the Media Rating Council. Continue reading ViacomCBS and VideoAmp to Develop TV Measurement Tool