Facebook’s VideoStory Relies on AI to Automate Storytelling

Facebook’s video clips get over 8 billion views a day on average, but people with bad Internet connections or disabilities often don’t have access to them. That led Facebook to create VideoStory, which the company described in a research paper as “A Dataset for Telling the Stories of Social Media Videos.” The paper, to be delivered at the Conference on Empirical Methods in Natural Language Processing, noted that, “automatically telling the stories using multi-sentence descriptions of videos would allow bridging this gap.” Continue reading Facebook’s VideoStory Relies on AI to Automate Storytelling

Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

Nielsen will expand its Digital Content Ratings to credit video distributed via Facebook, Hulu and YouTube. According to Jessica Hogue, SVP of product leadership at Nielsen, “These are three of the biggest and most meaningful platforms for media companies and advertisers.” The move “will allow TV network and digital publishers to capture incremental viewing of video on the three digital outlets,” reports Variety, and extends the measurement firm’s push into new media viewership. “Nielsen’s announcement comes as more digital companies are placing new emphasis and added resources on creating video content, rather than pieces of simple text.” Continue reading Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

Google Brings Customized Feed to Its Search Landing Page

Google is introducing a new look for its search product that will appear just beneath its search box. The user will find a feed of news, entertainment and other content customized to her searches, video views and other personal information, including her location, email and digital calendars. Available first for the desktop, the new Google search page will eventually be available for mobile web browsers as well. Since Google launched in 1998, it has kept its landing page simple, only tweaking it in minor ways. Continue reading Google Brings Customized Feed to Its Search Landing Page

ComScore Measures Mobile Views in YouTube Partner Metrics

YouTube partner channels will now have access to mobile viewing metrics. Media measurement firm comScore added the metric to fill a major gap in its measurement offerings. About 70 percent of today’s YouTube video views take place on mobile devices such as smartphones and tablets, so previous measurements severely underreported the video views of many top content creators. The new data is now integrated into comScore’s Video Metrix for syndicated digital video measurement. Continue reading ComScore Measures Mobile Views in YouTube Partner Metrics

Facebook to Show Video Ads, Share Revenue with Publishers

Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers