Video Game Publishers Post Record Profits During Pandemic

Video game publishers Activision Blizzard, Electronic Arts and Take-Two Interactive Software are all on track to post strong earnings this week, the beneficiaries of increased game playing during the COVID-19 pandemic. According to analysts, these publicly traded game publishers have reaped rewards from players spending on virtual goods such as costumes for characters. FactSet predicts the companies will “more than double” their adjusted earnings from the same quarter from the previous year. The global games industry is valued at $149 billion. Continue reading Video Game Publishers Post Record Profits During Pandemic

Brands Experiment With Placing Ads in Console Video Games

As an experiment, some advertisers are placing TV ads in video games with the aim of reaching a younger demographic less likely to watch traditional television. Ad tech firm Simulmedia is running the tests, such as enabling the Turner division of AT&T’s WarnerMedia to run ads promoting Turner properties — the animated “Rick and Morty,” sci-fi series “Snowpiercer” and celebrity golf show “The Match” — within Electronic Arts’ “UFC 3” fighting game. That was followed by Experian testing an ad for Experian Boost within the same game. Continue reading Brands Experiment With Placing Ads in Console Video Games

Video Game Platforms Turn Into Venues for Concerts, Movies

During the COVID-19 pandemic, video game platforms have transformed into virtual entertainment sites. Online game platform Roblox recently hosted a benefit concert featuring Lady Gaga and Paul McCartney, and online game “Fortnite” ran a trailer for director Christopher Nolan’s upcoming feature “Tenet” and Quibi video clips. It also added a socializing space, launching it with a party at which EDM stars deadmau5, Steve Aoki and Dillon Francis performed. Most recently, also on “Fortnite,” DJ Diplo debuted his latest album in a live performance. Continue reading Video Game Platforms Turn Into Venues for Concerts, Movies

Deloitte Study Warns Growth in Streaming Subs May Not Last

Per the 14th annual edition of Deloitte’s Digital Media Trends study, the average U.S. consumer now pays for four streaming-video services, up from three before the COVID-19 pandemic. Deloitte warns that, once lockdown restrictions are lifted, consumers may cut back on their streaming again. Pre-COVID, 73 percent subscribed to at least one paid streaming service, a number that has risen to about 80 percent. Deloitte compared the findings of a December 2019-January 2020 survey with a second one conducted in May 2020. Continue reading Deloitte Study Warns Growth in Streaming Subs May Not Last

Microsoft Closes Mixer and Partners With Facebook Gaming

Less than a year ago, Microsoft’s Xbox unit signed two very popular streamers to its Mixer video game streaming platform: Ninja (Tyler Blevins) and Michael “Shroud” Grzesiek. But their presence didn’t build the huge global fan base for Mixer that Microsoft hoped for. It’s therefore no surprise that Microsoft is shuttering Mixer, but more surprising, perhaps, that it will partner with Facebook on its xCloud mobile game service. From July 22, visitors to Mixer will be diverted to Facebook Gaming. Continue reading Microsoft Closes Mixer and Partners With Facebook Gaming

Snapchat Aims to Compete With AR-Centric Digital Platform

Snap is planning to compete directly with Apple, Facebook and Google by creating a complete digital platform, with an app store, expanded games service and ability for third-party developers to build augmented reality experiences with its machine-learning models. Further, Snap is permitting other apps to integrate its camera software and include businesses and users’ friends into its maps. Snapchat has grown to 229 million daily users, versus Twitter’s 166 million, but is still smaller than Instagram and Facebook. Continue reading Snapchat Aims to Compete With AR-Centric Digital Platform

Niantic Creates Virtual Format for Two-Day Pokémon GO Fest

Rather than bringing people together in a park, Niantic‘s Pokémon GO Fest 2020 will enable gamers from around the world to join virtually from July 25 to July 26. Niantic chief executive John Hanke referenced COVID-19 when he explained his company wants to support players during the lockdown. “We want to bring the fun, and we want to make a safe adventure for people, as we have in the past year after year,” he said. He added that Niantic supports Black Lives Matter and wants to be a force for good for users and their communities. Continue reading Niantic Creates Virtual Format for Two-Day Pokémon GO Fest

Sony Reveals Details on PlayStation 5 Consoles, New Games

Sony debuted two versions of its PlayStation 5 game console as well as new games, in advance of the holiday season. The PS5 Digital Edition, the second version, omits the Blu-ray Disc drive, and its download-only feature could eventually impact Amazon, GameStop, Walmart and other retailers. The Digital Edition also sports a sleeker design and, potentially, a lower price. New games include the latest “Spider-Man” and “Gran Turismo” titles and an enhanced version of Take-Two Interactive Software’s “Grand Theft Auto V.” Continue reading Sony Reveals Details on PlayStation 5 Consoles, New Games

Epic Games Intros Unreal Engine 5 With Dynamic Rendering

Epic Games showcased Unreal Engine 5, with its heightened ability to generate realistic graphics in real time on next-generation game platforms from PlayStation 5 to smartphones. Epic Games chief executive Tim Sweeney stated that Unreal Engine 5, which will roll out in 2021, will offer “a real generational leap in new features … [and] will be a straightforward upgrade for anyone working with Unreal Engine 4.” Epic Games also worked closely with Sony so its games can “take full advantage” of the new engine. Continue reading Epic Games Intros Unreal Engine 5 With Dynamic Rendering

Mobile, PC and Console Gaming Skyrocket During Pandemic

According to Newzoo, in 2020 the globe’s 2.7 billion gamers will spend $159.3 billion on mobile, PC and console games, representing 9.3 percent growth from 2019. The game market is on track to exceed $200.8 billion in revenue by 2023, with growth of 8.3 percent per year. The COVID-19 shutdown and the release of new consoles by the end of the year are the biggest contributing factors to growth. Some game developers also note that, during the pandemic, older players of casual games are reactivating accounts. Continue reading Mobile, PC and Console Gaming Skyrocket During Pandemic

USC Games Expo Goes Online, Plans to Feature 50+ Games

With the coronavirus pandemic, the University of Southern California Games Expo had to quickly shift from a 2,000-peron physical event for students and faculty to an entirely online event. For almost a decade, according to Princeton Review, USC Games has been North America’s No. 1 ranked game design program. USC Games director Danny Bilson said that, with additional financial support from sponsor Jam City, the group scrambled to create an online-only expo to feature 50+ student game demos. Continue reading USC Games Expo Goes Online, Plans to Feature 50+ Games

Amazon Games’ Relentless Studios to Roll Out First AAA Title

Amazon Game Studios will release “Crucible” — its first big budget original game — on May 20. In the free-to-play PC hero-shooter developed by Amazon’s Relentless Studios, the user plays as one of ten hunters, each with his or her own weapons and abilities, all of them battling for Essence, a resource that enhances those abilities. Amazon has game studios in Seattle, San Diego, Orange County (Southern California) and San Francisco, with such home-grown executives as vice president of games Mike Frazzini, who has been with Amazon for 16 years. Continue reading Amazon Games’ Relentless Studios to Roll Out First AAA Title

Facebook Bumps Up Release of Mobile App for Live Gaming

Facebook will release its free Facebook Gaming mobile app, moving up the original June launch as people are sheltering in place due to the COVID-19 pandemic. The app, tested in Southeast Asia and Latin America for 18 months, is designed for creating and watching live game play, a burgeoning sector of the $160 billion global games industry. Having invested in gaming to shed a once-drab reputation, Facebook stated that now 700+ million of its 2.5 billion monthly users engage in gaming. Its rivals in live gaming include Amazon’s Twitch, Google’s YouTube and Microsoft’s Mixer. Continue reading Facebook Bumps Up Release of Mobile App for Live Gaming

YouTube Sees Leap in Viewership, Yet Decline in Advertising

Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising

Founders of eSports and Gaming Network Speed Up Launch

Ariel Horn and Ben Kusin, co-founders of VENN (Video Game Entertainment & News Network), plan to launch their eSports, gaming and pop culture network in July, three months ahead of schedule. To do so, they are raising $40 million, building a Los Angeles studio, hiring, and setting up creators to program from home. The 24/7 linear network is aimed at the streaming generation, including hardcore eSports fans and casual gamers. VENN already raised $17 million from Kroenke Sports & Entertainment, Riot Games co-chair Marc Merrill and Blizzard Entertainment co-founder Mike Morhaime. Continue reading Founders of eSports and Gaming Network Speed Up Launch

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