New Netflix Hire Signals the Service’s Push into Video Games

As part of its plan to expand into gaming, video streamer Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as its vice president of game development. At Facebook, Verdu worked with developers to bring virtual reality games and other content to Oculus headsets. At Netflix, Verdu will report to chief operating officer Greg Peters and is mandated with bringing video games to the Netflix platform within the next year. Sources said that Netflix does not plan on charging subscribers extra for gaming content. Continue reading New Netflix Hire Signals the Service’s Push into Video Games

Nintendo’s New Switch Features OLED Display, More Storage

On October 8, Nintendo will debut a new $350 Switch, the first major hardware upgrade to the console originally introduced in 2017 for $299. Available in time for holiday season sales, the new Switch will feature a larger 7-inch OLED screen and 64GB of onboard storage, double the original, as well as improved audio and an adjustable stand and dock. What consumers will not find, however, is an upgrade to a 4K display, a highly anticipated feature that would match the console offerings from Microsoft and Sony. Continue reading Nintendo’s New Switch Features OLED Display, More Storage

Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Esports and VR Games Expected to Benefit from 5G Speeds

Video game competitions played before live and online audiences, known as eSports, has become a booming market, and 5G is poised to ramp up its popularity. Among Big Tech companies, Intel and Ericsson stated that 5G will increase the realism of game imagery and action and potentially allow more players from different venues to compete in a single event. Virtual reality games will also benefit from 5G’s dramatically increased speeds and will permit lighter form-factors than today’s bulky backpacks stuffed with computers. Continue reading Esports and VR Games Expected to Benefit from 5G Speeds

Fashion Industry Leverages Games, Apps and Virtual Shows

Fashion lovers now have games designed just for them, including “Drest,” which debuted in 2019, the brainchild of former editor-in-chief of Harper’s Bazaar UK Lucy Yeomans. Louis Vuitton collaborated with Riot Games on prestige skins for the League of Legends World Championship Finals and Riot is now teaming with Japanese casual wear retailer UNIQLO. High-fashion outfits from Marc Jacobs and Valentino have appeared in the video game series “Animal Crossing.” Luxury fashion brands are increasingly drawn to partake in the game industry, which made $175 billion in 2020. Continue reading Fashion Industry Leverages Games, Apps and Virtual Shows

Google Creates New Entertainment Hub for Walmart Tablets

Google debuted “Entertainment Space,” a feature on the left side of the home screen of Walmart tablets that the company dubs “a one-stop, personalized home for all your favorite movies, shows, videos, games and books.” It is soon to expand to Lenovo, Sharp and other manufacturers’ devices. Google Play product manager James Bender said that with Entertainment Space users will “save time and avoid having to hop between apps to try to figure out what to do.” Each family members can have their own profile on the hub. Continue reading Google Creates New Entertainment Hub for Walmart Tablets

Deloitte Report: Gen Z Entertainment Choice is Video Games

Deloitte’s 2021 Digital Media Trends survey revealed the entertainment tastes of Generation Z, those aged 14 to 24 years old. About 26 percent named video games as their No. 1 entertainment activity, and 87 percent in the age bracket said they play video games daily or weekly. Second most popular entertainment activity is music, at 14 percent, following by surfing the Internet (12 percent) and social media (11 percent). In fifth place, 10 percent of Gen Z said watching TV or movies was their favorite entertainment. Continue reading Deloitte Report: Gen Z Entertainment Choice is Video Games

Amazon Spent Heavily on Video and Music Content Last Year

In 2020 Amazon spent $11 billion on Prime services content, up 41 percent from the $7.8 billion it spent in 2019. The sum includes licensing and production costs and costs related to digital subscriptions and content it sells and rents. The first season of its “Lord of the Rings” TV show reportedly cost $465 million to produce. However, Amazon canceled the “Lord of the Rings” online role-playing game announced in 2019. The huge sums Amazon is putting into content reflects its desire to dominate global digital entertainment. Continue reading Amazon Spent Heavily on Video and Music Content Last Year

Discord Stands Out Among Chat Apps for Lack of Advertising

Facebook, Twitter and Snap have built successful online hangouts and monetized them via targeted ads. Discord, a chat app that got its start in 2015 as a way for videogamers to talk, however, doesn’t carry ads but has tripled its revenue by selling subscription access to exclusive content. Discord co-founder and chief executive Jason Citron said the company avoided advertising because it would be “too intrusive” and consumers don’t like it. He also stressed that people use Discord to hold real-time conversations, which has numerous personal and business applications. Continue reading Discord Stands Out Among Chat Apps for Lack of Advertising

Roblox Counting on Older Consumers to Join App, Buy Stock

Roblox, valued last month at $29.5 billion, told prospective investors it is trying to lure older users onto its gaming, concerts and educational platform. Chief executive David Baszucki said the company is counting on older adults not just to join the platform but to buy its stock when it goes public next month. The Apple and Google application has been a top earner during the pandemic, with 2020 revenue jumping 82 percent to $923.9 million and number of hours spent on the platform more than doubling to 30.6 billion. Continue reading Roblox Counting on Older Consumers to Join App, Buy Stock

DJs Facing DMCA Takedowns on Twitch Look for Alternatives

Twitch evolved from a video-game streaming site to include creative content and, in 2018, music. During COVID-19, many DJs have been using Twitch as a way to keep their local music scene alive. In Minneapolis, for example, Dave Eckblad produces the Twitch stream for music collective Intellephunk, including live events that engage fans and draw in tips. StreamElements reports that, over the course of one year, the number of hours users spend streaming music and performing arts skyrocketed from 3.6 million to 17.6 million. However, complying with copyright regulation may have an impact on this trend. Continue reading DJs Facing DMCA Takedowns on Twitch Look for Alternatives

Movie Chains Rent Screens to Video Gamers in South Korea

At South Korea’s largest cinema chain, CGV Cinemas, gamers are able to rent otherwise-empty auditoriums for a few hours to play games on movie screens. In that country, many movie theaters are still closed and those that are open can only accommodate 50 percent capacity, which is what gave CGV employee Seung Woo Han the idea of renting to gamers as a new revenue stream. Now, before 6:00 PM, up to four people can rent a big screen for two hours for about $90, a figure that rises to $135 in the evening. Continue reading Movie Chains Rent Screens to Video Gamers in South Korea

EA Acquires Game Developer Glu Mobile in $2.4 Billion Deal

Electronic Arts plans to boost its mobile game business by purchasing game developer Glu Mobile in a deal valued at $2.4 billion, one of the highest prices ever paid for a video game studio. Glu Mobile’s creations include, among others, “Diner DASH,” “Disney Sorcerer’s Arena,” “WWE Universe,” “MLB Tap Sports Baseball 2020” and “Kim Kardashian: Hollywood.” According to Glu Mobile, the company’s games earned $1.32+ billion in bookings last year. EA is particularly interested in Glu Mobile’s experience in sports and casual games. Continue reading EA Acquires Game Developer Glu Mobile in $2.4 Billion Deal

Microsoft Introduces Its Viva Suite of Remote Working Tools

Microsoft debuted Viva, a package of tools to enable better employee management including a range of human resources-related software for payroll, tracking employee performance and resources for staff on benefits, career development and other life and work aspects. Chief executive Satya Nadella called the toolset “essential,” adding that “the very best tools and systems” for remote working are crucial in difficult times. During the coronavirus pandemic, Microsoft has seen an earnings boom in cloud-computing, laptops and video games.

Continue reading Microsoft Introduces Its Viva Suite of Remote Working Tools

Amazon’s Jeff Bezos Steps Down After 26 Years at the Helm

Amazon chief executive Jeff Bezos is stepping down from the role he has held since he started the Big Tech company 26 years ago and will assume the role of executive chairman. Amazon Web Services head Andy Jassy will replace Bezos as Amazon’s new chief executive. Bezos hands over the reins during a time in which COVID-19 has helped the company achieve record-breaking sales, while it also faces regulatory and legal investigations. Personally, he vies with Tesla chief executive Elon Musk as the world’s wealthiest person. Continue reading Amazon’s Jeff Bezos Steps Down After 26 Years at the Helm

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