Verizon Communications and Hearst have formed Verizon Hearst Media Partners, a 50-50 joint venture to create content for millennials to watch on mobile devices. Two channels are coming soon: RatedRed.com, for “millennials from the heartland,” featuring programs on music, food, outdoors, politics, military and faith, and Seriously.TV, a comedic take on current events. The channels will also be available on Verizon’s go90 streaming service, launched in the fall, as well as computers and TV. Other channels are in the works. Continue reading Verizon-Hearst Venture Creates Mobile Content for Millennials

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

Facebook, which just achieved a milestone of more than a billion daily users, has announced plans to share revenue with Facebook video content owners and launch a news app. The moves are aimed at keeping users on the platform as long as possible, and its competitors have the same goal in mind: Apple has its newsreader Apple News, partnering with The New York Times; Twitter Moments links tweets in a traditional story format; and Snapchat Discover app showcases stories from publishers including CNN, Vice, People and National Geographic. Continue reading Facebook Unveils Plan to Share Revenue with Video Creators

A large number of potential partners are vying to cut deals for Vice TV channels across Europe, expected to launch in the next 12 to 18 months. But plans aren’t moving fast enough for chief executive Shane Smith who is eager to ink agreements not just for TV but mobile, online and OTT. The company is already set to launch a U.S. channel, and expected to partner with A+E for that venture (although Smith more recently declined to say who his U.S. partner would be), and has a Canadian outlet with Rogers Communications. Continue reading Vice to Decide on TV, Mobile, OTT Expansion Deals in Europe

CNN is launching its new digital media brand, Great Big Story, which will focus on positive, newsy video stories, with an initial push on Facebook. In addition to streaming content to its website and apps for iOS and Android devices, Great Big Story will also feed to YouTube, Apple News, Snapchat, and connect to users through smart TVs, specifically on Apple TV, Roku, Amazon and Chromecast. Facebook has become a popular site for several video publishers, among them BuzzFeed and Business Insider. Continue reading CNN Launches Vice-Style Web Video Series ‘Great Big Story’

Facebook introduced a new 360-degree spherical video feature this week for the social platform’s newsfeed. At launch, users can roam an immersive trailer for “Star Wars: The Force Awakens” by dragging their mouse over the video in order to access different vantage points. Mobile users can change their angle within clips featuring NBC’s “Saturday Night Live” and workouts by NBA star LeBron James by simply tilting their smartphone or swiping their finger across the screen. Continue reading Facebook Betting On VR with New 360-Degree Video Feature

To meet the needs of its younger audience, Snapchat has added BuzzFeed and iHeartRadio as new content partners for its Discover portal. Snapchat launched the platform earlier this year in hopes that teens and millennials would follow their news and entertainment without leaving the app. The addition of BuzzFeed and iHeartRadio should bolster its efforts and get users to check out other Discover channels. Snapchat hopes to grow Discover, and recently moved the feature to its central Stories screen for easier access. Continue reading BuzzFeed and iHeartRadio Join Snapchat’s Discover Platform

New details about Verizon’s mobile video service were revealed after the company accidentally turned on a pre-launch staging website — briefly, but long enough for details to be revealed. Named Go90, the mobile service will offer select live music, exclusive events and sports as well as some full TV episodes, music videos and other short-form content. The landing page revealed new content partners and reaffirmed that, at least initially, the service will be delivered free of charge. The landing page has since been taken down. Continue reading Verizon to Launch its Mobile Video Service by End of Summer

Verizon Communications and Vice Media have formed a multiyear partnership to create a mobile-first video service, which will include: exclusive Vice shows that will only air on Verizon; Vice content on food, travel and technology; and a Vice original series called “Autobiographies,” which will spotlight and interview celebrities. Verizon’s new service reportedly will also include live National Football League games and other sporting events, as well as 200 hours of original and scripted series from AwesomenessTV. Continue reading Verizon and Vice Partner to Provide New Mobile Video Service

Facebook has turned its attention to music videos in its latest move to offer more video content to its users. The social media company began moving into video in the last few years, now showing content from BuzzFeed, Vice and other publishers, in addition to its user-generated content. Music videos would continue the trend and up the competition between Facebook and YouTube. Facebook currently has 1.4 billion worldwide users, and adding video is likely to extend the time that viewers stay on the site. Continue reading Facebook Looking to Expand Media Offerings with Music Videos

According to insiders, Spotify is reportedly in discussions with numerous media companies, TV networks, online video producers and magazine publishers to introduce short video clips to its streaming service as early as this month. The additional content would be available on Spotify’s mobile platform as part of an effort to keep users more engaged, challenge YouTube’s video dominance, and help the service sell more advertising. Discussions with potential partners are believed to be at an early stage and Spotify has yet to announce any deals. Continue reading Spotify Pursuing Major Media Companies to Partner on Videos

Snapchat is finally letting users share stories with their friends directly from the app’s news portal. Users simply have to hold down a news story, add a comment or some emoji, and then send it to friends just like a regular Snap. The Discover portal has seen viewership drop since it debuted earlier this year, and Snapchat is betting on sharing to attract more loyal viewers. Many other media companies such as BuzzFeed rely heavily on social sharing to drive Web traffic. Continue reading Snapchat Adds New Tool to Share News from ‘Discover’ Portal

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads

HBO’s standalone streaming service, HBO Now, is expected to launch in time for the premiere of season 5 of  “Game of Thrones” scheduled for April 12. In another effort to target younger viewers, HBO also announced it has plans to broadcast half-hour episodes of Vice newscasts, five days a week, for 48 weeks a year. In addition, HBO confirmed it will continue to run its exiting Vice newsmagazine show through 2018 and promises to further invest in Vice-produced specials. Continue reading HBO to Offer Content for Millennials with Vice Daily Newscasts

Mobile messaging service Snapchat unveiled Snapchat Discover yesterday, a new portal feature that includes articles, music and other media content from 11 new partners such as CNN, Comedy Central, Cosmopolitan, ESPN, National Geographic, Vice and Warner Music. Full-screen video ads from leading brands will run with the content; a portion of the ad revenue will be shared with publishers. In contrast to the user-shared media currently prevalent on Facebook and Twitter, Snapchat will reportedly maintain tighter control over its content. Continue reading Snapchat Discover Aims to Become Internet Portal for Mobile