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Vevo TV Streaming Music Platform is All About Devices

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March 14, 2013

With the launch of Vevo TV — a 24-hour live stream of curated programming — Vevo has taken an additional step toward becoming a full-fledged music television network. The new channel uses MTV-like VJs and is available on the Web and mobile devices, as well as via Roku boxes and Xbox 360 gaming consoles. Looking ahead, the company hopes to take Vevo TV to cable distributors and have it compete with the likes of MTV and VH1. Continue reading Vevo TV Streaming Music Platform is All About Devices

DirecTV Hires FreeWheel, Hopes to Monetize Digital Content

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February 4, 2013

Video ad company FreeWheel announced DirecTV as a new client last week. The satellite TV giant chose to work with “the startup to improve monetization on new digital platforms, and has taken an equity stake in FreeWheel to help make it happen,” writes TechCrunch. DirecTV — and other cable, satellite and telco companies — are making investments in services that promote TV Everywhere. Continue reading DirecTV Hires FreeWheel, Hopes to Monetize Digital Content

Next Big Sound Tracks Online Music Discovery and Sharing

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January 22, 2013

Analytics provider Next Big Sound has released its State of Online Music report, which provides a detailed look at how social networks, streaming services, online radio and digital downloads are impacting the way consumers discover and share new music. Online growth was staggering in 2012 with a 45 percent increase in new plays, 67 percent increase in new fans and 6 percent increase in new profile views. Continue reading Next Big Sound Tracks Online Music Discovery and Sharing

Media Sharing: Facebook Expected to Unveil New Service at F8 Conference

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September 19, 2011
  • Facebook is expected to unveil a new service at its F8 developers conference in San Francisco on Thursday that allows users to share their music, TV shows and movies (for example, a user’s Facebook profile page would display the music being consumed to friends).
  • The New York Times suggests that Facebook has reportedly signed deals with Spotify, Rhapsody, MOG, Deezer and Vevo that may bring millions of new users to their sites. Some are responding by introducing new ad-supported services to lessen the “friction” for new users (however, Rhapsody will reportedly continue with its subscription-only service).
  • Related news has been reported via ETCentric in recent days…
  • More information is emerging about Facebook’s new music service (which may be called Vibes). TechCrunch reports that “MOG, Spotify and Rdio have of course already been widely reported as launch partners for ‘Facebook Music,’ but notably, Deezer, SoundCloud and Rhapsody are new names.” This is based on “interesting references” found in the HTML code of the various streaming services.
  • In addition to an anticipated new music service, reports are circulating that the social networker may announce plans for bringing Hulu and possibly Netflix into the fold. We’ll see what shakes out this week, but until then the news media is in rumor mode: “Real-time viewing parties? It’s possible. Just not confirmed,” reports Gizmodo. “But the deal keeps things interesting for Hulu pre-buyout, its backing providers having all but jumped ship and offering their own streaming services.”
  • ETCentric will have more later in the week following the conference. Stay tuned…

Average YouTube Viewer Watches 5 Hours of Videos per Month

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June 19, 2011
  • According to comScore’s May 2011 online video rankings, the average U.S. Internet user watched almost 16 hours of video last month.
  • The report indicates the total U.S. audience engaged in more than 5.6 billion viewing sessions during May, while 83.3 percent viewed online video.
  • Not surprisingly, Google’s YouTube was was the leading video site (again) with 147.2 million unique viewers, and an average of five hours spent per viewer on the site.
  • VEVO followed YouTube with 60.4 million viewers, Yahoo had 55.5 million viewers, and Facebook took the fourth spot with 48.2 million viewers.
  • Hulu had the highest number of video ad impressions at more than 1.3 billion.
  • The average length of online video content was 5.2 minutes.

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