Snap Refocuses With Debut of Stylish Next-Gen Spectacles

Snap has unveiled two new versions of Spectacles 2 — the Veronica (for women) and the Nico (for men) — that incorporate all the features of the company’s second generation Spectacles, but tout a sleeker, more stylish design and cost $200, versus $150 for the previous version. Many of Snapchat’s core demographic has left for Instagram, and critics question why Snap is still making hardware. When Spectacles initially debuted in 2016, Snap created hype by selling them out of pop-up vending machines. A few months later, the company was stuck with $40 million worth of unsold glasses. Continue reading Snap Refocuses With Debut of Stylish Next-Gen Spectacles

Snap Opens Online Store for Spectacles and Readies its IPO

Snap Inc. will open the doors to a new online store dedicated to expanding sales of its connected sunglasses. Spectacles.com launches just as the company’s New York City pop-up store closes, and anyone in the U.S. can buy a pair of Spectacles, priced at $130. At the same time, Snap’s founders will start marketing its upcoming IPO to mutual funds and hedge funds in London. Snap released Spectacles, its first hardware product, before filing for its IPO. They were initially sold in a handful of vending machines. Continue reading Snap Opens Online Store for Spectacles and Readies its IPO

Google Starts Project to Develop App-Less Internet of Things

Google is attempting to create a new standard for the Internet of Things that will enable people to use any smart device without having to download a mobile app first. The project is called “The Physical Web,” and it is led by interaction and UX designer Scott Jenson. He envisions a world in which people can walk up to vending machines, bus stops, and future smart devices and use them immediately without apps. The new standard would be open to all companies manufacturing smart devices. Continue reading Google Starts Project to Develop App-Less Internet of Things