In the past, lyrics videos were largely just the simple creations of music fans. However, the market for lyrics videos has changed dramatically in recent years, and name brand artists are leveraging the technique as a means of greater exposure and profit. According to YouTube, the number of views for these videos, which are typically fast and cheap to produce, has increased seven times since 2011. The top 500 lyrics videos attracted 624 million views this year. Continue reading Lyrics Videos Establishing Effective New Genre on YouTube